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Matt Gierl

CMO at The Black Tux | President at Marke

Matt Gierl is an accomplished marketing leader with more than a decade of experience in driving the growth of early-stage consumer brands.

With a strong background in brand strategy and quantitative growth marketing, Matt is skilled in developing sustainable growth systems spanning various marketing areas, such as acquisition, e-commerce, lifecycle marketing, and retention.

He has a keen interest in exploring new channels, strategies, and technologies, including emerging trends like crypto and AI/ML, to enable businesses to expand intelligently.

Matt pursued a Master of Business Administration (M.B.A.) Program with a focus on Technology & Data Science at UCLA Anderson School of Management and earned a BS in Economics and Decision Sciences from Miami University.

Throughout his career, Matt has held key positions at renowned organizations such as Chief Marketing Officer at The Black Tux, President at Marke, Growth Marketing Consultant and Advisor (self-employed), Chief Marketing Officer at AYR, and Chief Marketing and Analytics Officer at The Black Tux.

His roles have also included VP of Growth & Marketing, Head of Growth, Senior Data Analyst, Associate Director at dunnhumby, Senior Associate at dunnhumby, and Business Analyst at Deloitte Consulting.

Matt's expertise lies in scaling early-stage consumer brands, brand strategy, quantitative growth marketing, acquisition, e-commerce, lifecycle marketing, retention, and exploring new technologies for business growth.

Matt Gierl
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Location

Atlanta, Georgia, United States