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Matt Heath

Co-Founder and Chief Creative Officer at Party Land

Matt Heath is the Founder and Chief Creative Officer of Party Land, an independent advertising agency he established in Los Angeles in 2018.13 With nearly two decades of experience in the advertising industry, Heath has been behind some of the most famously effective ad campaigns.3

Career Highlights

  • Founded Party Land in May 2018, later moving the headquarters to Fort Collins, Colorado13
  • Served as Executive Creative Director at TBWA\Chiat\Day from 2016 to 20183
  • Creative Director for Arby's "We Have The Meats" campaign at Fallon from 2014 to 20163
  • Worked as Creative Director at 72andSunny and as a Marketing Executive at Creative Artists Agency3
  • Briefly worked as a writer on the TV show "Eastbound and Down" in 20113

Notable Clients and Campaigns

Heath has led campaigns for major brands including:

  • Liquid Death (Party Land's first big client)1
  • Men's Warehouse (helping to increase cultural relevance)1
  • Arby's ("We Have The Meats")13
  • Buffalo Wild Wings1
  • Netflix1
  • Samsung Mobile (during his time at 72andSunny)

Background and Education

Heath studied Bachelor of Arts in Journalism - Advertising at the University of Oregon. He grew up in a rural area outside Eugene, Oregon, which influenced his creative development.5 Before his advertising career, Heath had a 10-year journey as a professional musician, playing in bands and touring.15

Party Land

Party Land is described as an "independent, LA-based, results-obsessed, strategic, creative, but also pretty humble, still confident and cool" advertising agency.2 The company has offices in Los Angeles and Colorado, offering services in branding, advertising, social media marketing, content marketing, and digital strategy.24

Heath's approach to advertising is characterized by creativity, fun, and effectiveness, as evidenced by his work and the description of Party Land's ethos.12

Highlights

Nov 8 · lbbonline.com
Matt Heath - LBBOnline
Oct 10 · leadiq.com
Party Land Company Overview, Contact Details & Competitors
Party Land! Building Brands and Making Advertising More Fun (and ...
Party Land! Building Brands and Making Advertising More Fun (and ...
Aug 5 · iheart.com
EXPERIENCE 179 | Welcome to Party Land! Building Brands and ...
Mar 13 · Adweek
Not Your Dad's Suit Shop: Men's Wearhouse Tests Funny Ads - Adweek
Not Your Dad's Suit Shop: Men's Wearhouse Tests Funny Ads - Adweek
Sep 20 · The Drum
‘Them Beardles’ Play Bluegrass For Folks With Facial Hair In Every ... - The Drum
‘Them Beardles’ Play Bluegrass For Folks With Facial Hair In Every ... - The Drum
Jul 13 · lbbonline.com
Matt Heath
Oct 30 · techbehemoths.com
Party Land Company Profile - TechBehemoths
Feb 18 · voyagela.com
Meet Matt Heath of Party Land in Venice Beach - Voyage LA Magazine
Meet Matt Heath of Party Land in Venice Beach - Voyage LA Magazine

Related Questions

What inspired Matt Heath to start Party Land?
How did Matt Heath's background in music influence his career in advertising?
What are some of the most successful campaigns Matt Heath has led?
How did Matt Heath's experience at TBWA\Chiat\Day shape his approach at Party Land?
What challenges did Matt Heath face when moving Party Land's headquarters to Fort Collins?
Matt Heath
Matt Heath, photo 1
Matt Heath, photo 2
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Location

Evergreen, Colorado, United States