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Matt Hodkinson

Helping boutique consultancies accelerate growth with unrivalled positioning and messaging.

Matt Hodkinson is the CEO and Founder of Total Growth Ownership (TGO), a B Corp™️ certified organization that specializes in B2B marketing and growth strategies. He is recognized as a B2B Positioning and Differentiation Expert, often referred to as the "Chief MEHscapologist," a title that reflects his focus on helping businesses escape mediocrity in their marketing and positioning efforts.124

Professional Background

Hodkinson has extensive experience in the B2B sector, having worked with over 250 organizations, including consultancies and service partners. His approach emphasizes the importance of differentiation in a crowded marketplace, advocating for unique messaging that resonates with target audiences.1 He is also the author of the bestselling book "MEHscapology," published in 2023, which outlines his methodologies for improving business messaging and positioning.12

Key Initiatives

At Total Growth Ownership, Hodkinson leads programs designed to address common challenges faced by B2B companies, particularly in creating effective sales pipelines. His flagship offerings include:

  • Performance Positioning
  • Pipeline Forecaster Framework
  • Tactical LED Playbook

These tools aim to help businesses build what he describes as a "Pipeline Certainty Engine" within 90 days, without the need for extensive agency retainers.3

Speaking Engagements and Influence

Hodkinson is a sought-after speaker, having presented at various industry events, including Social Media Days in Oslo and appearances on BBC platforms. His talks often focus on the themes of differentiation and effective marketing strategies in today's competitive landscape.13

Personal Life

Outside of his professional endeavors, Matt Hodkinson is known for his approachable demeanor and is described as a proud resident of Surrey, originally from Birmingham (Brum).1

For more insights into his work and philosophy, he actively shares knowledge on platforms like LinkedIn under the username matthodkinson.4

Highlights

Aug 21 · linkedin

The latest in a long line of "proud Dad" moments happened at the weekend...

Here's Daughter #1 lining up (not for the first time) alongside 7-time Paralympic champion and sporting royalty, Hannah Cockroft OBE at Stoke Mandeville last weekend. The race contained no fewer than 4 Paralympians, in fact, at what was their last meet before Paris 2024 kicks off next week. Yasmine is no stranger to big hitters, as she trains twice weekly with another legend of the sport; David Weir CBE.

So what business lesson can we take from this?

I've no idea!

I'm sharing this as a brazen humblebrag, and a call to arms. I saw the huge volume of love and admiration for the Olympics shared here on LinkedIn just a couple of weeks ago, along with a tidal wave of posts about a dancing Aussie 😳

I implore you to tune into the Paralympics with the same enthusiasm and attention you showed the "main event", and bring back the spirit of London 2012. I'll be alongside the 3 girls in my life, cheering on a few of Yasmine's buddies in the Stade de France. Bring it on!

#paralympics #wheelchairracing #Paris2024

Aug 20 · linkedin

Everyone’s talking about AI as if it’s going to solve all your problems.

Here’s the truth: AI is powerful, but if you’re still managing your business with spreadsheets, you’ve got bigger issues.

Read on to see why AI won't help if outdated processes are still holding your consultancy back.

Related Questions

What inspired Matt Hodkinson to write "MEHscapology"?
How does Matt's "Pipeline Certainty Engine" work?
What are the key principles of MEHscapology?
How has Matt's work impacted B2B companies?
What makes Matt's approach to B2B marketing unique?
Matt Hodkinson
Matt Hodkinson, photo 1
Matt Hodkinson, photo 2
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Location

Weybridge, England, United Kingdom