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Matt Kleinschmit

Founder & CEO at Reach3 Insights

Matt Kleinschmit is the Founder and CEO of Reach3 Insights, a purpose-driven global insights consultancy he established in June 2018.1 With over 25 years of experience in the market research industry, Kleinschmit is recognized as a skilled business builder, innovator, and entrepreneurial executive.1

Kleinschmit's career highlights include:

  1. Founding Reach3 Insights, which specializes in conversational methodologies and modern technologies for market research.12
  2. Previously serving as Managing Director of Consumer & Shopper Insights at Maru/Matchbox from 2016 to 2018.1
  3. Working as Senior Vice President at Vision Critical for nearly 8 years, where he founded the Chicago office.1
  4. Holding leadership positions at Knowledge Networks and Ipsos.1

Reach3 Insights, under Kleinschmit's leadership, is part of The Rival Group Inc. and focuses on innovative approaches to market research, including mobile messaging-based customer insight solutions.23 The company aims to provide agile, immersive insights that drive positive outcomes for brands across various industries.13

Kleinschmit holds a Bachelor of Arts in Political Science from the University of Minnesota-Twin Cities.1 He is passionate about the power of conversation, music, and bourbon, as mentioned in his X (formerly Twitter) profile.4

Highlights

Jun 21 · linkedin

I’m excited to share that this week marks the 5th birthday of Reach3 Insights!

Founded in 2018 on the simple premise that better insights come from research methods that feel less like taking a test and more like having a conversation, I'm so incredibly proud of the scores of talented Reach3'ers and dozens of blue-chip brands who have joined our mission to transform the insights industry over the past 5 years. 

I’m not going to lie…despite our 50%+ YOY growth in each of the past 4 years, start-up success is never assured, nor easy. The outside world can (and will) rain on your parade when you are least likely to have an umbrella.  But having incredible, resourceful OG colleagues like Dara St. Louis, Jonathan Dore, Leigh Admirand, Kim A., Sean Campbell, Sonia Bishop, Katie Sheehan, Mackenzie Hollister, Jenna Shuster, Nicola Cornish, CAIP, Katie Lahman, Jenna Camilletti, Jared S., Melissa Razo, Nicki Sanii, Terrence Wong, Manya Lamba (and so many more!) makes all the difference in the world.

Everyday I'm inspired by the tireless efforts of our Reach3 teams in creating a modern insights consultancy with innovative mobile chat-based research solutions, pioneering conversational research designs, leading edge analytical outputs and inspiring digital storytelling.  I'm also grateful for the client researchers across the CPG, Retail, Technology, Media, Financial Services and Health industries who have believed in our Conversational Insights mission enough to bring us into their organizations (you know who you are!). Together, we are all quite literally charting a course to the future of our industry, where the research process isn't overly formalized, robotic & rear-view mirror, but rather an ongoing, organic & immersive conversation that produces authentic, predictive insights with both rigor AND richness.

It's been such an honor building this future with our siblings at Rival Technologies who have developed the world’s first, mobile chat-based, conversational insights platform from the ground up.  Thank you Andrew Reid, Jennifer Reid, Eileen Campbell & Angus Reid for this special opportunity.

Now…let’s go get the next five!!

#powerofconversation #innovation #mrx #newmr #CX #HXM #mobilemessaging #chatbot #consumerinsights #consumercentric #thankyou

Related Questions

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Matt Kleinschmit
Matt Kleinschmit, photo 1
Matt Kleinschmit, photo 2
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Location

Evanston, Illinois, United States