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Matt Lang

Integrated Brand Strategy Lead for Marketing & Advertising

Matt Lang is a seasoned strategy lead with over 12 years of extensive experience in the marketing and advertising industry. He has collaborated with a diverse clientele range, spanning global consumer brands, Fortune 500 companies, non-profits, and startups across various sectors. Matt's expertise lies in brand strategy, digital strategy, social media strategy, content strategy, and innovation strategy, demonstrating a wide array of skills within the strategic domain.

Highlights

May 22 · linkedin

Building loyalty is harder than ever for brands, but there are strategic levers they can pull to help. Here are a few perspectives on this from marketing leaders that have stuck with me.

🎤 Incorporate Feedback: Leveraging fan input to drive brand creative helps consumers see they have an active influence and respected voice.

📩 Elevate owned channels: CRM channels can off-set the challenge of trying to be everywhere all the time in media and bridge the gap in reaching customers more frequently.

😆 Invest in entertainment: owning specific areas of emotional value to consumers can build brand love. Humor, inspiration, learning, excitement, etc.

Mar 25 · linkedin

Earlier this year I was inspired by a conversation between Antonia Wade and Jon Evans on his Uncensored CMO podcast around #B2B Marketing. While not always everyone's first choice for advertising excitement, I’ve spent some time digging into the space to better understand the latest thinking and found quite a lot worth exploring - much of which is relevant in B2C and beyond in this current moment of performance marketing dominant programs across the marketing landscape.

Matt Lang
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Location

New York, New York, United States