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Matt McGowan

Senior Director at Snapchat and General Manager for Canada

Matt McGowan is the Senior Director and General Manager of Snap Inc. for Canada, overseeing the company's operations and growth in the Canadian market.1 Here's an overview of his background and current role:

Professional Experience

Matt joined Snap Inc. in September 2019 and is responsible for advancing Snap's business in Canada, which includes popular products like Snapchat, Bitmoji, and Spectacles.1 His role involves:

  • Unlocking the potential of Snap's Canadian team
  • Connecting, inspiring, and engaging team members
  • Aligning Canadian operations with Snap Inc.'s global objectives
  • Supporting the growth of Snap's augmented reality (AR) technology in Canada2

Career History

Before joining Snap Inc., Matt had an extensive career in technology and digital media:

  • President at Upland Adestra (acquired by Upland Software)
  • Head of Strategy at Google, focusing on advertising agency relationships
  • Managing Director at Incisive Media
  • Chief Operations Officer at PropertyRoom.com
  • Various roles at companies like Pearson and Charles Schwab1

Education and Background

  • Master's degree from the University of Oxford
  • Born and raised in New York City
  • Lived on three continents and now resides in Toronto, Canada2

Leadership Style

Matt describes himself as a "transparent servant leader" who:

  • Prefers to "flip the org chart upside down"
  • Focuses on making his team look good rather than himself
  • Emphasizes clear expectations and freedom for team members to accomplish their goals2

Additional Roles

Beyond his position at Snap Inc., Matt:

  • Serves as a Partner in C2 Ventures, an early-stage venture capital firm
  • Sits on several boards
  • Volunteers as a mentor at Techstars and Elevate2

Matt McGowan's diverse experience in technology, media, and finance has positioned him as a key leader in Snap Inc.'s Canadian operations, particularly as the company continues to innovate in the AR space.

Highlights

Jul 11 · retail-insider.com
Anatomy of a Leader: Matt McGowan, General Manager, Canada at ...
Anatomy of a Leader: Matt McGowan, General Manager, Canada at ...
Jan 4 · alistdaily.com
Snap Leans Into AR Brand Experiences - AList
Snap Leans Into AR Brand Experiences - AList

Related Questions

What are Matt McGowan's key achievements at Snap Inc?
How did Matt McGowan's role at Google influence his career?
What strategies has Matt McGowan implemented for Snapchat's growth in Canada?
What other companies has Matt McGowan worked for?
How did Matt McGowan's experience at Adestra prepare him for his role at Snap Inc?
Matt McGowan
Matt McGowan, photo 1
Matt McGowan, photo 2
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Experience

Senior Director, Snapchat and General Manager, Canada at Snap Inc., since September 2019
Advisor at Visa (since August 2023), Operating and Venture Partner at C2 Ventures (since July 2019), Head of Strategy at Google (December 2013 - May 2016)

Location

San Francisco, California, United States