Sign In

Matt Newell

Partner & CEO at The General Store

Matt Newell is a retail strategist and the founder of The General Store in 2012, focused on aiding retailers in navigating a rapidly changing market landscape.

With a background in leading roles within major organizations, Matt has paved a successful career path across strategy, brand identity, advertising, and technology.

Under Matt's leadership, The General Store has flourished into a team of over 50 professionals excelling in various domains, showcasing his talent in team building and management.

He actively contributes to the industry by serving on advisory boards for reputable institutions like Swinburne University's Masters of Marketing program and the National Online Retailers Association (NORA). Matt also shares his insights through public speaking engagements in the retail and marketing sectors.

Matt Newell is an alumnus of UNSW, underpinning his academic foundation in the field of business and marketing.

Highlights

Aug 9 · linkedin

It was a huge pleasure to co-host The CEO Roundtable dinner last night with these two legends of Aussie retail. Thanks Erica Berchtold and Christine Holgate 🙏

And a big thanks NORA ~ National Online Retailers Association for yet another exceptional evening of inspo and learning.

And a huge thanks to all the retail leaders that showed up and shared their insights with such intellect and transparency. I walked away with so many learnings (and so many lols). Lovely to see everyone. 🙏

Jul 19 · linkedin

I loved judging The Effies this year. A huge thanks to the Advertising Council Australia for the invite, it's amazing how much you learn from reading the papers.

And I'm super proud to see The General Store get shortlisted with our good mates at Salvos Stores (congrats Edwina Morgan, Tim O'Brien, Matt McMahon and Sarah Keogh).

Props to all the finalists that were announced today... There were some outstanding submissions. 👏👏👏

Matt Newell
Add to my network

Location

Greater Sydney Area