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Matt Shepherd
Sales Director at Dynata
Professional Background
Matt Shepherd is an accomplished Senior Business Executive with over 20 years of extensive commercial leadership expertise, demonstrated within a variety of fast-paced and swiftly growing global organizations. His dynamic career trajectory is marked by significant accomplishments across a diverse range of industry sectors, showcasing his versatility and adaptability. Engaging with notable companies such as Unilever, Nestlé, Procter & Gamble, Kellogg's, Coca-Cola, PepsiCo, Amazon, Just Eat, Argos, BBC, Sony Music, Spotify, GroupM, Publicis, and IPG Mediabrands highlights not just his impressive portfolio but his ability to navigate and thrive in multiple market landscapes.
Throughout his career, Matt has exhibited a proven capacity for leading large, multi-national teams in commercial leadership functions. One of his notable achievements includes joining GMI, a tech start-up, and remarkably driving the growth of its EMEA division into a multi-million dollar business, a testament to his strategic acumen and operational prowess. This pivotal success eventually led to the acquisition of GMI by WPP/Kantar, positioning Matt as a key player in the consolidation of innovative tech solutions within the market research sector.
At Lightspeed, Matt further solidified his reputation as a skilled leader by adeptly managing the integration of commercial functions following acquisitions on two separate occasions. His strategic vision for diversifying the client portfolio into the Media and Enterprise industry verticals was pivotal in enhancing the firm's offerings and extending its market reach.
In his role at Critical Mix, Matt was instrumental in achieving rapid EMEA sales growth, which consisted of driving significant new business sales while concurrently focusing on exceptional levels of client retention and satisfaction. Under his stewardship, Critical Mix experienced remarkable metrics leading to its acquisition by Dynata in February 2019, marking a notable achievement as this was the second successful transition of a start-up he had led to acquisition. His contribution to product innovation and market strategy has been a strong theme throughout his career, significantly impacting each organization he served.
Moreover, during his tenure at Mintel, Matt played a crucial role in launching two innovative products that contributed significantly to the European market's growth. His insights into market dynamics and consumer behavior have enabled him to develop successful products that resonate with target audiences.
Education and Achievements
Matt's academic journey began at The University of Edinburgh, where he earned his MA (Hons) in History with a commendable 2:1. This educational background has undoubtedly provided him with a rich foundation and a unique perspective on strategic thinking, critical analysis, and effective communication – essential skills for navigating complex business challenges. His formal education, combined with practical experience across varied sectors, has equipped him with a well-rounded insight into market trends and business operations.
His impressive career encompasses notable job positions and contributions to the following organizations:
- Sales Director at Dynata
- Formerly Sales Director at Critical Mix
- Formerly Director, Media EMEA at Lightspeed Research
- Formerly Director, Sales EMEA, Consumer and Healthcare Divisions at Lightspeed Research
- Formerly Director, Sales, UK, France and Southern Europe at Lightspeed Research
- Formerly Managing Director, Sales UK, France and Southern Europe at GMI (Global Market Insite, Inc.)
- Formerly Managing Director, Sales, UK and Ireland at GMI (Global Market Insite, Inc.)
- Formerly Director, Mintel Custom Solutions at Mintel
- Formerly Sales Director, Mintel Retail, Leisure & FMCG at Mintel
- Formerly Sales Director, GNPD (Global New Product Database) at Mintel
- Formerly Sales Director, POS+ Sales Promotion Database at Mintel
These positions reflect Matt's upward trajectory in the sales and commercial functions, emphasizing his capability in leading diverse teams and managing complex projects effectively.
Core Competencies
Matt's extensive skill set encompasses a range of core competencies that enable him to drive results in various business environments. His expertise includes:
- International Commercial & Sales Leadership: A reflective ability to steer teams and initiatives across various geographical locations.
- New Business Development: Proven track record of identifying and capitalizing on market opportunities, fostering growth.
- Key Account Relationship Building and Client Retention: Expertise in nurturing long-term relationships with key clients through excellent service delivery and value creation.
- Big-Ticket Sales & Negotiation: Exceptional negotiation skills that have led to the successful closing of large-scale deals.
- Implementation of Key Performance Metrics to Drive & Measure Sales: Strong focus on performance metrics to evaluate business health and growth.
- Strategic Planning, Budgeting, and Forecasting: Proficient in developing and executing strategic plans to align with organizational goals.
- Team Building, Training, and Motivation: Passionate about fostering team growth and development through inclusive leadership practices.
- Change Management: Skilled at guiding organizations through periods of change and transition effectively.
- New Product Development: Talented in conceptualizing and rolling out innovative market-ready solutions.
These competencies position Matt as a leading figure in commercial leadership, especially in sectors characterized by rapid evolution and dynamic shifts.
Conclusion
Matt Shepherd’s career is a remarkable illustration of effective leadership, strategic foresight, and exceptional achievement across multiple sectors. With a robust management background and a strong foundation in education, he continues to influence the organizations he is a part of, driving significant business growth and development. His proven competencies in sales, client relations, and team leadership make him an invaluable asset in any executive role, ensuring that he remains at the forefront of business innovation and excellence.
Achievements
Over 20 years in commercial leadership
Proven record of driving growth in tech start-ups
Success in managing multiple acquisitions
Key contributor to product development and market growth at top firms
tags':['Senior Business Executive','Commercial Leadership','Sales Expertise','Market Research','Business Development','Team Management','Strategic Planning','FMCG','Media','Digital','Consumer Goods'],'questions':['How did Matt Shepherd develop his extensive commercial leadership expertise over two decades?','What strategies did Matt Shepherd implement to achieve significant client retention at Critical Mix?','In what ways has Matt Shepherd contributed to the growth of the media and consumer sectors?','What innovative product launches did Matt Shepherd oversee during his tenure at Mintel?','How did Matt Shepherd manage the integration of commercial functions post-acquisition at Lightspeed Research?']} ු⟩ 🌍 🎤 📰 🖊️ ██ 📚 📈 🔍 💼 ☑️ 🥇 🤝 🕙 ⭐ 💻 🧩 📊 💡 💬 🌱 ⚡ 💪 🕹️ 📼 📞 💰 🔒 🚀 📄 ⚙️ 🔗 🗝️ 🧭 🔑 👔 👥 💻 🌐 🏦 🏢 📉 💼 ⛏️ 🗣️ 🏆 🎯 📨 🚧 🔑 🎞️ 📧 ✏️ 📊 🧴 🙌 💬 💡 📰 🎥 🎤 🖖 🌍 📖 🏇 🏭 📁 📈 🏬 📋 💒 🕶️ 🔑 📂 💔 💬 ✅ 🌍 📁 📦 📈 🥇 ✈️ 💰 ⌛ 💼 💵 🌍 🏦 💼 🚧 🏢 🗺️ ◻️ 📊 🏨 ⚒️ 🏫 🏬 🧠 ☑️ hinzufügen 💼 ⚙️ 🌊 🌍 💽 ✉️ 🏆 📰 💲 📩 📦 📉 🎥 🚦 📺 ⌚ 🔌 🎞️ 🎾 📁 🗝️ 🔗 📩 🧩 🎧 ⏳ 🏆 🧶 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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.