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Matt Taylor

Co-founder and CEO at Tracksmith

Matt Taylor is the co-founder and CEO of Tracksmith, a premium running apparel brand based in New England that emphasizes the culture, heritage, and style of running. He founded Tracksmith in 2014 after identifying a gap in the market for high-quality, understated running gear that resonated with dedicated runners rather than casual fitness enthusiasts. Under his leadership, Tracksmith has grown significantly, opening flagship stores in Boston, London, and New York while maintaining a focus on community and grassroots efforts like supporting athletes at events such as the Olympic Marathon Trials.1235

Before founding Tracksmith, Taylor worked at Puma as Head of Marketing for Running, Training, and Fitness, where he collaborated with Usain Bolt. His earlier career included roles in sports marketing and digital strategy at KIMbia Athletics and as a producer of the "Chasing..." series. He holds a degree in Psychology and Biology from Yale University (1995–2000).14

Taylor's entrepreneurial journey was inspired by his upbringing in Pittsburgh and his passion for running, which began during his youth as a track and cross-country athlete. His vision for Tracksmith reflects his desire to elevate running culture through high-quality products and storytelling that resonate with committed runners.346

Related Questions

What inspired Matt Taylor to leave Puma and start Tracksmith?
How has Tracksmith's strategy differed from other running brands?
What are some unique innovations Tracksmith has introduced to the running market?
How has Tracksmith's revenue grown since its inception?
What are Matt Taylor's future plans for Tracksmith?
Matt Taylor
Matt Taylor, photo 1
Matt Taylor, photo 2
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Location

Boston, Massachusetts, United States