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Matt Young

Experienced music merchandise executive

Matt Young is the President of Bravado International Group, a leading global merchandise company owned by Universal Music Group. Here are some key details about Matt Young:

Professional Background

  • Appointed President of Bravado in November 202113
  • Has over 20 years of experience in the music industry, focusing on brand building, merchandising, and artist services4
  • Previously worked at Warner Music Group for 13 years, most recently as President of Warner Music Artist Services4
  • Earlier roles included positions at Bandmerch and Blue Grape Merchandising4

Responsibilities at Bravado

  • Leads Bravado's global operations across 40+ countries1
  • Oversees services including merchandising, e-commerce, licensing, branding, and marketing for artists1
  • Focuses on connecting artists with fans through products and experiences1
  • Works to expand Bravado's direct-to-consumer and merchandise strategies3

Approach and Vision

  • Aims to create innovative opportunities for artists to connect with fans3
  • Emphasizes the importance of on-brand merchandise and experiences2
  • Focuses on developing e-commerce strategies to compete with major retailers2
  • Collaborates closely with Universal Music Group's labels and divisions3

Education

  • Graduated from Seton Hall University with a degree in Communications4

Under Matt Young's leadership, Bravado has continued to grow and adapt to changing market conditions, including the challenges posed by the pandemic and the increasing importance of digital and e-commerce strategies in the music merchandise industry.23

Highlights

Jun 20 · universalmusic.com
BRAVADO ANNOUNCES NEW LEADERSHIP STRUCTURE - UMG
Bravado Makes Management Appointments - Licensing International
Bravado Makes Management Appointments - Licensing International
Apr 10 · bravado.com
Pollstar Executive Profile: Bravado President Matt Young
Mar 29 · news.pollstar.com
Executive Profile: Bravado President Matt Young Talks Grateful ...
Executive Profile: Bravado President Matt Young Talks Grateful ...
Matt Young to lead Bravado globally at Universal Music Group
Matt Young to lead Bravado globally at Universal Music Group
Nov 15 · billboard.com
Matt Young Named President of UMG's Bravado Merch Company
Matt Young Named President of UMG's Bravado Merch Company

Related Questions

What are Matt Young's key achievements since becoming President of Bravado?
How has Matt Young's background influenced his approach at Bravado?
What innovative strategies has Matt Young implemented at Bravado?
How does Matt Young's experience at Warner Music Group benefit Bravado?
What are Matt Young's future plans for Bravado?
Matt Young
Matt Young, photo 1
Matt Young, photo 2
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Experience

President at Bravado International Group, November 2021 - Present
President at Warner Music Artist Services, February 2016 - October 2021, SVP, Global Artist Solutions at Warner Music Artist Services, January 2008 - February 2016, Expert in Residence at William Paterson University Music Management Program, September 2016 - March 2020, VP Sales / A&R / GM NY office at Bandmerch, January 2003 - September 2007, VP Sales at Blue Grape Merchandising Inc, January 1996 - December 2003, Owner at Bush League Records, January 1995 - January 2000, Product Manager at Earache Records, September 1992 - December 1995

Education

Communications, Communication and Media Studies at Seton Hall University, 1989 - 1993

Location

New York City Metropolitan Area