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Matthew Bowman

International Marketing Executive - Go To Market - Digital Buyer Journey - ABM - B2B - Transformation - CX

Matthew Bowman, MBA is an experienced international B2B marketing executive with a strong background in digital marketing and demand generation.1 He served as the Global VP, Digital Marketing Worldwide Center of Excellence at Teleperformance from January 2018 to August 2023.1 In this role, he was responsible for lifecycle marketing, omni-channel buyer journey strategy, customer experience, and various aspects of digital marketing for Teleperformance, a $10 billion publicly traded company with 420,000 employees serving clients in 265 languages across 170 countries.1

Bowman's career at Teleperformance spanned over a decade, starting in 2012 when he was hired as the first digital marketing executive in North America.1 He progressively took on more responsibilities, eventually leading a team of 32 direct and indirect reports with a $3 million budget.3 During his tenure, he helped generate $1.6 billion in revenue over 11 years.3

Currently, Bowman serves as VP Marketing Strategy & GTM at Advanced Call Center Technologies, LLC, a role he started in September 2023.1 He is known for his expertise in global CX strategy, development, design, and delivery, combining excellent people and process management with innovative solutions.2

Bowman holds an MBA from Stanford Graduate School of Business and has received several honors throughout his career, including being named one of the top 20 sales and marketing executives in Utah in 2012.1 He is also recognized for his ability to optimize marketing strategies, particularly in challenging environments with budget constraints.3

Highlights

TP's Commitment to CEM Excellence: Leaders in CEM Services | TP
TP Digital: Leveraging Technology and Innovation for Digital Success
Teleperformance Cloud Campus: Transforming Digital Experiences ...
Achieving Excellence: Cloud Campus - Teleperformance
B2B Digital Marketing & Demand Generation: My boss has asked ...
B2B Digital Marketing & Demand Generation: My boss has asked ...

Related Questions

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Matthew Bowman
Matthew Bowman, photo 1
Matthew Bowman, photo 2
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Location

Salt Lake City, Utah, United States