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Matthew Gertner

CEO and Founder of Salsita Software: Engineering Exceptional Experiences™

Matthew Gertner is the Founder and CEO of Salsita Software, a company he established in June 2010.1 He is a veteran British/American software engineer with extensive experience in founding technology companies.2

Career Background

Before founding Salsita, Matthew had already established two other companies:

  1. Praxis: An IT services company in Prague, which he co-founded in 1997.1
  2. An unnamed software consulting business: He provided services to major corporations like Yahoo, VMWare, and Mozilla.3

Salsita Software

Under Matthew's leadership, Salsita Software has grown significantly:

  • Started with just three employees working from home
  • Now employs over 80 staff across two offices in the Czech Republic
  • Headquartered in a 1000 m2 space in Prague, with a smaller office in Ostrava1

The company specializes in:

  • eCommerce solutions
  • Web and mobile dashboards
  • Online content editors
  • Data visualization
  • 3D product configurators2

Leadership Style

Matthew is known for his high-energy approach to work:

  • Described as doing everything at "full speed"
  • Approaches work with "breakneck intensity"
  • Often seen moving quickly between meetings with a fresh cup of tea1

Personal Life

Matthew is married and has one child, born after Salsita was founded.2

Professional Network

Matthew has maintained long-term professional relationships, notably with Simona Tymichová, who has worked with him across three companies for over 20 years.1

Highlights

Aug 19 · linkedin

Conversational UI is just AI-powered search, right?

Nope, for a few reasons: ❌ The technology doesn’t (yet) always understand exactly what you mean. ❌ The right course of action is often ambiguous and needs to be clarified. ❌ People rarely know all the details of what they want anyway.

For this reason, it's far better to view AI-powered interactions as conversations, not search.

Read on to find out more.

(And don't forget to like this post! 🙏)

#conversationalui

Aug 12 · linkedin

The good folks at Authority Magazine just ran an interview with me. We mostly talked about what I feel makes a great retail experience, leaning heavily on Salsita's experience building AI-powered 3D product configurators.

Check it out! 👀

Related Questions

What inspired Matthew Gertner to move to Prague and start his first company?
How did Salsita Software's early focus on browser extensions contribute to its growth?
What challenges did Matthew Gertner face when starting Salsita Software?
How did the adoption of AngularJS impact Salsita Software's success?
What is the Salsita 3D Configurator Framework, and how does it benefit clients?
Matthew Gertner
Matthew Gertner, photo 1
Matthew Gertner, photo 2
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Location

Prague, Czechia