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Matthew Groff

Growth Marketing and Technology Leader

Matthew Groff is a seasoned marketing professional with a diverse background in various prominent organizations. He currently serves as an advisor at Fanjoy Co and has a rich history working with companies like BlockFi, Reforge, ConsenSys, and Credit Karma.

Matthew's educational background includes a Bachelor of Arts (B.A.) degree in Business Administration with a focus on Management and Operations, which he attained from the University of Florida.

Throughout his career, Matthew has held key positions such as MarTech at Robinhood, Mentor at First Round Fast Track, Head of Marketing at Knights of Degen, and Sr. Director of Growth at BlockFi. He has also excelled in roles like Marketing Automation & Analytics Lead at ConsenSys, and Engagement Marketing Lead at Credit Karma.

Matthew has a solid track record as Director of Growth Engagement at BlockFi, where he honed his expertise in growth strategies. Additionally, he has contributed as a Co-Founder at Fanjoy, showcasing his entrepreneurial skills and flair for innovation.

With a well-rounded background that includes roles like Lifecycle Marketing at Reforge, Account Executive at Mixpanel, and Sales Development at Cloudera, Matthew Groff brings a wealth of experience and knowledge to the table in the marketing and business development domains.

Highlights

Jun 2 · linkedin

Segment bill getting out of control?

Two alternatives to explore today with their own perks beyond pricing.

RudderStack - They even have an open-source library.

Freshpaint - Business users can tag their own events in a visual editor.

Nov 29 · linkedin

Any marketing folks interested in building strategy that reaches 75 million members? Credit Karma is hiring!

Matthew Groff
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Location

Atlanta, Georgia, United States