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Matthew Wakeman

Gartner - Marketing, Insights, Tech, Analytics, Data

Matthew Wakeman is a Senior Director in the Gartner for Marketing Leaders practice, specializing in marketing and customer insight, data, and technology.

With over twenty years of experience, his expertise spans executive leadership, marketing, analytics, and technology consulting across various industries such as retail, pharma, CPG, financial services, hospitality, and more.

He has a strong focus on marketing data literacy, design thinking applied to data products, machine learning for enhanced customer insights, and marketing ROI.

Matthew has a rich educational background, having studied International Relations at Dartmouth College and completed his H.S. at Northwood School.

His career includes roles such as Senior Director of Research & Advisory in Marketing, Insights, Tech, Analytics at Gartner, Director of Data Science at Benefits Data Trust, and Senior Director in various capacities at EPAM Systems.

He has also held positions at WebLinc Commerce, The Archer Group (now Bounteous), Electronic Ink, Commerce360, The Refinery, PeopleMetrics, NOP World, and Forrester.

Matthew Wakeman's extensive experience and expertise make him a highly sought-after professional in the fields of marketing, analytics, technology, and customer insights.

Matthew Wakeman
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Location

Philadelphia, Pennsylvania, United States