Sign In

Matthew Zweck

Sponsorship Sales VP at AEG APAC | Rights Holder in Entertainment & Sports & Venues | Global Role

Professional Background

Matthew Zweck is a seasoned marketing and sponsorship sales professional with a robust background in the sports and entertainment industry. His extensive experience encompasses working with world-renowned organizations such as Manchester United, Anschutz Entertainment Group (AEG), and Live Nation Entertainment. With a career dedicated to building commercial partnerships and maximizing revenue streams, Matthew has consistently made significant contributions to the organizations he has been a part of.

Currently, he is engaged with AEG Global Partnerships, an internal sales and activation agency responsible for over US$550 million in annual revenues across AEG's portfolio, which includes iconic venues like The O2 and Crypto.com Arena, as well as high-profile festivals like Coachella and notable artist tours. With an emphasis on forging commercial sponsorships, Matthew's focus lies in securing sponsors for AEG properties across the Asia-Pacific region, including venue naming rights in countries such as Thailand, Japan, and Korea.

Education and Achievements

Matthew studied Marketing & Communication at the University of Leeds, a foundation that equipped him with the skills necessary to thrive in marketing and sponsorship sales within the sports and entertainment sector. His education, combined with his practical experience, has allowed him to develop strong proficiency in negotiation, relationship management, and strategic marketing.

Throughout his career, Matthew has held various prestigious positions, showcasing his upward career trajectory. He was formerly the Vice President, Asia-Pacific at AEG Global Partnerships, where he played a pivotal role in expanding the organization’s reach and enhancing its commercial partnerships. Before that, he served as the Senior Director of International Partnership Sales at AEG, and as the Global Sponsorship Sales Manager at Manchester United, where he successfully cultivated relationships with major global brands. His role at Manchester United highlighted his aptitude for securing high-value sponsorship deals within a competitive market.

Additionally, he has experience working with Live Nation Entertainment as both the Artist & Tour Partnerships Manager and in various roles related to artist liaison and promoter representation. These positions have allowed him to develop a rich understanding of the entertainment landscape and the intricacies of partnership sales within it.

Notable Achievements

At AEG Global Partnerships, Matthew has been instrumental in delivering programs for leading brands such as AB InBev, Amazon, Coca-Cola, and Mercedes-Benz, contributing to the agency's reputation for delivering award-winning sponsorship programs. By securing lucrative sponsorships across various properties and venues, he has played a key role in driving the financial success of AEG.

His impressive career trajectory reflects not only his expertise in sponsorship sales but also his passion for sports and entertainment, blending his personal interests with his professional pursuits. With two young children at home, Matthew also balances his family life, reflecting his values of dedication and commitment both in his personal and professional life.

Related Questions

How did Matthew Zweck cultivate his expertise in sponsorship sales within the sports and entertainment industry?
What unique strategies has Matthew Zweck utilized to secure commercial sponsors for AEG properties across Asia-Pacific?
In what ways does Matthew Zweck balance his demanding career in marketing and sponsorship with his family life?
How has Matthew Zweck's educational background in Marketing & Communication influenced his professional journey?
What are some of the most notable sponsorship deals Matthew Zweck has secured during his career?
Matthew Zweck
Add to my network

Location

South Melbourne, Victoria, Australia