Sign In

Matthias Laqueur

Co-Founder BossData

Professional Background

Matthias Laqueur is a renowned Digital Strategy Specialist with extensive experience in transforming business data into actionable insights through innovative solutions and strategic planning. He has a solid foundation in business management, having studied at the prestigious Vlerick Leuven-Gent Management School. His diverse skill set encompasses Business Intelligence, Digital Marketing, and Business Consultancy, making him a leading figure in the digital landscape.

Matthias has significantly contributed to the digital success of various businesses, including Kwantum, Sanitairwinkel, Selexion, Suitcase, CM, Thalys, Thomas More, Autotrack, and BNP Paribas. His ability to create well-targeted, measurable, and ROI-driven marketing campaigns encompasses SEO, SEA, Email Marketing, and Affiliate Marketing. By implementing effective segmentation strategies, he ensures that business goals are not only met but exceeded.

In his consultancy work, Matthias focuses on helping companies embrace a data-driven approach to marketing. He believes that a combination of technology and insightful analytics can revolutionize business operations, and he has dedicated his career to making this a reality for organizations seeking transformational change. His passion for integrating technology across all business angles drives his innovative work and keeps him motivated to continually evolve the marketing landscape.

Education and Achievements

Matthias Laqueur holds a degree in Business Management from Vlerick Leuven-Gent Management School, a leading institution recognized for its excellence in business education. This strong educational background provides him with the theoretical and practical insights needed to navigate complex business environments and challenges.

In addition to his formal education, Matthias has also contributed to academia as a Guest Lecturer at several reputable institutions, including the University of Antwerp - Faculty of Business and Economics, Thomas More-hogeschool, and Karel de Grote-Hogeschool. His involvement in education speaks volumes about his commitment to knowledge sharing and nurturing the next generation of marketing and business leaders.

Notable Projects and Organizations

Matthias has been instrumental in the development of BossData, a company dedicated to leveraging data for enhanced decision-making and strategic business development. His role as a co-founder reflects his entrepreneurial spirit and drive to innovate in the digital marketing sector.

Furthermore, Matthias has also served as an Online Marketing Consultant at Yonego, where he focused on delivering ROI-driven internet marketing solutions tailored to clients' unique needs. His previous experience as a project manager at LMB Racing showcases his versatility and ability to manage projects effectively within various sectors. In addition, his tenure as the organizer at Balu Ventures bvba speaks to his organizational skills and business acumen.

In summary, Matthias Laqueur is a forward-thinking Digital Strategy Specialist who helps businesses navigate their digital transformation journeys through data-driven insights, targeted marketing strategies, and innovative consultancy. His academic background, practical experience, and dedication to continuous learning make him a key player in the fields of digital marketing and business consultancy.

Highlights

Mar 1 · linkedin

We zien het keer op keer .. ↓ 😕

Bedrijven die hemel en aarde bewegen om nieuwe klanten te acquireren via elk kanaal dat je je kan inbeelden om vervolgens de achterdeur wagenwijd open te laten staan..

En toch zijn er 101 manieren waarop je je ROI aanzienlijk kan verhogen op je bestaande klanten. Hieronder wat inspiratie ->

💰 Onboarding flows : Zorg ervoor dat je klanten na hun eerste aankoop meteen worden opgevolgd met informatie over hoe ze hun nieuwe aankoop optimaal kunnen gebruiken, hoe ze customer support kunnen bereiken voor al hun vragen, ..

💰 Abandoned cart flows : Iedereen kent deze. Maar ga een stap verder dan de klassieke korting als je niet meteen koopt. Zet een flow op waarin je in je eerste mail focust op je USPs (vb. snelle levering). Heb je ze nog niet overtuigd? Probeer nu dan een korting. Voegt iemand uit je segment van beste klanten ('champions') iets toe aan zijn/haar winkelmand? Overweeg om geen korting te geven, ze kopen waarschijnlijk toch.

💰 About to churn flows : Toont je data-analyse aan dat iemand zijn churn score erg hoog is aan het worden.. Probeer een laatste keer om te kijken of er niets uit valt te halen met een sterke aanbieding. Anders ben je de klant toch kwijt.

💰 Champions Flow : Je beste klanten verbergen een ton aan informatie. Analyseer wat hen uniek maakt en zoek meer van dit type klanten.. Creëer lookalike audiences van je beste klanten voor je acquisitie campagnes.. Geef je 1% extra liefde, stuur een brief van de CEO.. Maak customer centricity expert Peter Fader trots op je :)!

💰 Hidden intent flows : Stimuleer klanten die al eens hebben gekocht en recent terug 'zachte/verbogen' intenties vertonen op je website (veel producten bekeken / contact pagina bezocht / iets aan winkelmandje toegevoegd / ..).

💰 Loyalty Programma's : Het loyalty programma van SEPHORA drijft 80% van hun omzet (met minimale acquisitiekost).

💰 ...

Het komt er op neer dat je niet random met korting moet strooien om loyalty te verhogen. Korting is een laatste hulpmiddel, zéker niet het enige.

In onderstaande visual vind je een voorbeeld van hoe we voor onze klanten churn visualiseren. Pijnlijk he?

Je leest meer over de segmenten via de link in de comments.

(credits visual : Sander Manneke 🙌).

Related Questions

How did Matthias Laqueur develop his expertise in Digital Marketing and Business Intelligence?
What inspired Matthias Laqueur to co-found BossData and focus on data-driven marketing solutions?
In what ways has Matthias Laqueur impacted the companies he has worked with, such as Kwantum and BNP Paribas?
What are Matthias Laqueur's insights on the future of Digital Marketing and data analytics?
How does Matthias Laqueur integrate his academic experiences into his consulting practices in business consultancy?
Matthias Laqueur
Add to my network

Location

Antwerp Metropolitan Area