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Matthieu Faure
Head of Marketing & Communications, founding team at Dott
Professional Background
Matthieu Faure is a seasoned professional in the fields of marketing, communications, and business development, currently leading the Dott brand's marketing and communication strategies across Europe. With a steadfast commitment to innovation and excellence, Matthieu has made significant strides in the industry by leveraging his extensive background and expertise in digital marketing and integrated communication.
Before his current role at Dott, Matthieu served as the France & Europe Marketing Head at ofo, where he played a pivotal role in establishing the company's presence in the competitive micro-mobility sector. His leadership contributed to enhancing brand visibility and driving customer acquisition.
Adding to his impressive career, Matthieu held the position of Deputy Managing Director at SeaBubbles, the company renowned for its pioneering flying water taxi. Here, he was in charge of business development, marketing, and communication strategies which were vital to the company's growth and public awareness.
Matthieu’s journey in marketing took a significant leap when he joined Uber France as the Head of Marketing & Business Development. In this capacity, he managed a team of 15 individuals, leading efforts in brand development, customer acquisition, loyalty programs, and forming strategic brand and business partnerships in Paris and nine other cities in France. His innovative marketing strategies substantially boosted Uber's growth trajectory in a highly competitive market.
With over a decade of experience in digital, advertising, and consumer marketing, Matthieu has amassed a wealth of knowledge and expertise. During his time at Publicis Worldwide, he played an integral role in managing integrated and digital communication for various prestigious brands, including FMCG giants like SPECIAL.T by Nestlé, Nescafé DOLCE GUSTO, and Purina, as well as luxury trademarks such as Parfums Givenchy and AXA International. His experience during events like the Festival de Cannes demonstrates his capability in managing high-stakes communications and showcasing brands to global audiences.
Education and Achievements
Matthieu Faure is an alumnus of emlyon business school, one of France's top educational institutions that fortifies future business leaders with the skills and knowledge necessary to excel in the competitive global marketplace. The tools and insights gained during his graduate studies have undoubtedly played a vital role in shaping Matthieu's professional journey and his innovative marketing tactics utilized throughout his career.
Aside from his corporate endeavors, Matthieu gives back to the community by mentoring young entrepreneurs at 50Partners, a well-respected French start-up incubator. His support and guidance aid fledgling start-ups in fine-tuning their marketing and communication strategies, which is essential for their growth and success.
In September 2014, Matthieu also founded 'The Start-Up Elevator,' a platform celebrating promising initiatives in the digital communication sphere. This initiative showcases his passion for innovation, collaboration, and the promotion of disruptive ideas within the industry, further establishing his reputation as a thought leader in the digital marketing space.
Achievements
Matthieu Faure's career is marked by notable achievements, including significant contributions to prominent companies and brands across various industries. His expertise in marketing thinking, branding, integrated communications, partnerships, and business development has not only fostered the growth of the brands he has worked with but has also influenced industry standards for effective communication strategies.
Having excelled in diverse roles, Matthieu’s dual focus on business development and marketing across multiple sectors is a testament to his versatile skill set and his ability to adapt to changing market dynamics. The relationships he fosters through strategic partnerships have proven instrumental in driving brand loyalty and engagement across all the platforms he has been involved with.
In conclusion, Matthieu Faure exemplifies a strong commitment to innovation, excellence, and mentorship. With a rich career spanning various leading roles in marketing and communications, he continues to shape the future of the brands he represents. His dedication to helping others and sharing knowledge makes him a prominent figure in the industry, paving the way for future generations of marketers and entrepreneurs.
Highlights
Le dimanche 2 avril, les Parisiens sont appelés à aller voter "pour ou contre les trottinettes en libre-service".
Si vous n'êtes pas déjà inscrit sur les listes électorales parisiennes, la deadline est ce vendredi minuit. C'est très simple, cela prend 5'. Et si vous n'êtes pas certain de votre bureau de vote, vous pouvez vérifier très facilement (cf. liens en commentaire).
Ce vote citoyen - dont les règles sont définies par la Mairie de Paris - aura lieu dimanche 2 avril de 9h à 19h, uniquement dans une 20aine de lieux (au moins 1 par arrondissement). Pas de procuration. Vote électronique interdit (alors qu'il est autorisé et déjà mis en place pour le vote du budget participatif - via France Connect). Une manoeuvre très discutable et grossière de restreindre l'accès au vote des 18-35 ans.
Il est important de se mobiliser. Bien entendu c'est important pour Dott, pour nos 200 salariés parisiens et toute l'industrie de la micromobilité urbaine. Mais c'est surtout important pour les 400 000 utilisateurs mensuels à Paris qui seraient privés d'un moyen de transport fiable, durable et très encadré. Mais aussi pour les non-utilisateurs, car un Paris sans trottinettes, ce serait plus de saturation dans les transports en commun, plus de voitures et de scooters. Cela parait donc totalement incohérent avec la politique de la ville de Paris (moins de voiture, moins de pollution).
Il est légitime de se poser la question du coût / bénéfice de tout moyen de transport. Malheureusement, on entend beaucoup d'intox sur les trottinettes électriques en libre-service. Voici des infos très factuelles pour vous donner la réalité de l'usage aujourd'hui. Et retrouvez toutes ces infos factuelles sur https://lnkd.in/eAdJQxAx 🍃 Durée de vie de 5 ans, bilan carbone comparable à un bus électrique, véhicule léger, compact et silencieux 🛴 2.8km de distance moyenne par trajet, remplace 19% de trajets motorisés et désengorge les pics de transports en commun (étude 6t mai 2022) 🤩 400 000 utilisateurs mensuels à Paris, 85% des trajets faits par des Franciliens, 29% par des étudiants (étude 6t mai 2022) ⛑ Accidents augmentant 2.6 moins vite que l’usage, aucun accident mortel lié aux trottinettes en libre-service à Paris en 2022, vitesse limitée à 20km/h et à 10km/h dans 700 zones piétonnes. 20x moins d'accidents qu'en scooters (étude AXA) 🌍 Plus de régulation est non seulement possible mais fonctionne déjà bien à Lyon, Bordeaux, Grenoble, Londres, Madrid, Rome, Lisbonne... Bien sûr, tout n'est pas encore parfait, les points d'amélioration sont bien identifiés et nous proposons / implémentons sans cesse des solutions concrètes (par ex. fin 2022 plaque d'immatriculation et contrôle de l'âge des utilisateurs sur la sécurité).
Alors pourquoi interdire ce mode de transport au moment où la régulation porte ses fruits, au moment où la demande est la plus forte, au moment où - à 15 mois des JO - le service est le plus utile ? Ravi d'en discuter davantage !
