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Maureen Aladin
Founder at TWEVE18 Media
Professional Background
Maureen Aladin is a highly accomplished Creative Director and Executive Producer at TWELVE18 Media, Inc., a dynamic full-service production company based in New York and Los Angeles. TWELVE18 Media specializes in crafting engaging broadcast, digital, and exclusive branded content, as well as providing insightful social media consultancy services. Maureen’s journey in the field of media started with her work as a writer, during which she penned a notable segment for a Spike Lee special that aired on BET.
Transition to Production
Over the years, Maureen Aladin has seamlessly transitioned into the realm of production, where her creative instincts truly shine. She is widely recognized for creating the hit online music session show “MSpot,” described as an indie version of AOL Sessions. The popularity of “MSpot” led to its expansion offline with bi-monthly live showcases held at the Bowery Poetry Club in New York, thus establishing a solid reputation for fostering emerging musical talent.
Notable Achievements
Maureen has achieved considerable acclaim throughout her career, including participation in CNN’s iReport Film Festival, where she was recognized for producing and writing an impactful commercial on the 2008 presidential election. In her role as Creative Director and Producer for the #1 Nielsen-rated youth sports show, Generation Nexxt, which aired on CBS4/Fox Sun Sports, Maureen earned a Telly Award for her exceptional work. Her talent for producing high-quality youth sports content continued with her role on Fox’s Inside the Orange Bowl YFA show.
Continuing her commitment to impactful storytelling, Maureen produced and edited corporate videos for the Council of Urban Professionals featuring acclaimed personalities like Misty Copeland and Dick Parsons. In a show of solidarity for Haiti following the devastating earthquake, Maureen produced the music video "Better," starring Grammy winners Wyclef and Melky Jean, leading to its successful release on VEVO with over 1.4 million views.
Maureen has also made her mark in the digital landscape as one of the original hosts for Buzz60.com, where she wrote, produced, and edited entertainment and topical news stories. Her engaging and compelling videos were pivotal in driving significant viewership for the startup. Additionally, she created the innovative digital show “Celebrity Sound Off,” described as a platform for “Twitter rants in video,” capturing the zeitgeist of online discourse.
In her capacity as Executive Producer for the online reality cooking show “Comida Caliente,” Maureen showcased her entrepreneurial spirit, successfully raising over $10,000 through the crowdfunding platform Kickstarter, paving the way for the show’s acquisition by Abrams Artists Agency. Her endeavors highlight her versatility and commitment to producing high-quality content that resonates with audiences.
Education and Achievements
Maureen Aladin’s academic background is both impressive and relevant to her career. She holds a Bachelor's degree in Political Science from Stony Brook University, which provided her with a solid foundation in understanding societal dynamics and issues. Additionally, Maureen pursued a Master's degree in Computer Science at the New York Institute of Technology, equipping her with essential skills in technology that she applies in her work in media and production. This unique combination of education has allowed her to navigate both creative and technical aspects of the industry.
Organizations and Affiliations
Maureen is not only the founder but also the driving force behind TWELVE18 Media, where her vision and leadership have shaped the company’s direction and success. Previously, she served as the Social Media Business Strategist at The Merge Summit, where she honed her skills in strategizing brand narratives across digital platforms. Furthermore, her experience as a Digital News Host at Zazoom allowed her to explore various storytelling techniques, further enhancing her production skills.
As the former Executive Producer of Celebrity Sound Off, Maureen transformed modern youth culture into engaging media content. Her experience as VP of Creative Production at Generation Nexxt further solidified her reputation as a leader in producing content that captivates young audiences, emphasizing her expertise in youth-oriented programming and digital media strategy.
