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Maury Rubin
Co-Founder and Chocolate Maker of The Wonderbon Chocolate Co.
Maury Rubin is a prominent figure in the culinary world, particularly known for his expertise in chocolate and hot beverages. He is the Co-Founder and Hot Chocolate Maker at The Wonderbon Chocolate Co., which he launched after the closure of his previous venture, The City Bakery, where he served as founder and CEO for nearly three decades.
Background and Career
Rubin has a rich history in the food industry, having founded The City Bakery in 1990, where he became famous for his decadent hot chocolate and unique baked goods. His innovative approach to hot chocolate included a variety of flavors and toppings, which attracted thousands of customers annually during the bakery's hot chocolate festival, a tradition he started in 1992.23
After The City Bakery closed in 2019, Rubin sought to continue his legacy through The Wonderbon Chocolate Co., which opened as a pop-up shop in Greenwich Village in early 2020. At Wonderbon, he introduced a rotating menu of specialty hot chocolates, with flavors that include innovative combinations like white miso hot chocolate and ginger hot chocolate.147
Current Endeavors
At The Wonderbon Chocolate Co., located at 257 Bleecker Street, Rubin has partnered with Alex Atzberger to create a unique hot chocolate experience. The shop offers a range of flavors daily, along with options for spiked hot chocolates during happy hour.356 Rubin aims to expand the brand further by developing pre-packaged hot chocolate products for retail distribution, leveraging his extensive knowledge and connections within the chocolate industry.8
Notable Contributions
Rubin's contributions to the culinary scene extend beyond just hot chocolate; he has also been involved in creating innovative chocolate cocktails and other specialty beverages through his new venture, The Color of Chocolate, which he founded in 2022.1 His passion for quality ingredients and creativity continues to drive his work at Wonderbon, where he is committed to exploring new flavors and enhancing the hot chocolate experience for customers.
In summary, Maury Rubin is not only a skilled chocolatier but also an influential entrepreneur who has significantly shaped New York City's dessert landscape through his innovative approaches to chocolate and baked goods.

