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Max Ellberg
Entrepreneur / Founder
Max Ellberg is the co-founder and Joint Chief Executive Officer of Newgen Distribution AB, a leading distribution company that connects the Nordics and Baltics with advanced technologies.14 He founded the company in 2010 alongside Axel Diurson.3
Professional Background
Max Ellberg is based in Stockholm, Sweden, and has extensive experience in entrepreneurship, marketing communications, and sales management.5 As the Joint CEO, he plays a crucial role in the company's leadership and strategic direction.2
Company Overview
Newgen Distribution, under Max Ellberg's leadership, focuses on both B2C and B2B sectors.4 The company has grown significantly since its inception, now employing between 250 to 500 people.6 Newgen Distribution has established itself as a prominent player in the technology distribution industry, competing with companies like WYNIT, MYO, and Ingram Micro.7
Leadership and Recognition
Max Ellberg's leadership at Newgen Distribution has been well-received, with a current approval rating of 69% as CEO.7 His entrepreneurial skills and vision have been instrumental in guiding the company through its growth and expansion over the past decade.
Highlights
Eleven years have passed since me and Axel D. founded Newgen Distribution. A lot of water has flowed under the bridge since the early days of running the business from a 10sqm office space and its temporary 'garage storage.' Together with an unbeatable team of people, we can proudly say that we managed to grow the company into a profitable +40 million EUR revenue business at its peak 🚀 .
After a decade-long adventurous journey, both Axel and I are now moving on to explore new opportunities. It feels like a natural step to pass on the leadership baton to my brother, Johannes Müllner, who has been a founding investor, board member, and advisor since the start of the company. He will provide interim leadership with the continued support of key CMS Distribution stakeholders to further develop and grow Newgen.
I’m grateful to all the people I’ve met through the years and the partnerships we have created together. Special thanks to Peter Groom and Mark N., who saw early potential in us when we were just a two-person start-up. Last but not least, thanks to all our employees whom have rowed this boat together, without you we would never gotten this far.
Looking forward to new beginnings and new adventures.
Newgen will be attending IFA 3-6th September in Berlin. Please dont hesitate to get in touch with us if you want to meet up.
