Suggestions
Max Finke
Co-Founder @ Roadmap I E-Comm Consultant I Agency Agent
Max Finke is a seasoned professional with a solid track record in the e-commerce industry, focusing on brand and agency growth since 2017. He has consulted over 200 e-commerce brands on growth marketing strategies, from pre-launch startups to Fortune 500 companies. His leadership abilities shine through managing a team of 50 individuals, overseeing a yearly quota of $6,000,000. Personally, he has achieved impressive results, generating over $5,500,000 in agency revenue.
In addition to his consultancy roles, Max is known for co-founding Roadmap, a creative strategy tool that aids brands in developing innovative and data-driven approaches. He offers services in Brand Consulting for e-commerce businesses, Agency Consulting by connecting brands with top agencies, and Creative Strategy through Roadmap.
Beyond his professional endeavors, Max Finke is a multifaceted individual with interests in marketing, sales, and leadership. He is an avid reader, an amateur musician, a proud plant dad nurturing 28 house plants, a nature enthusiast engaging in hiking and running, and a seasoned traveler. Notably, Max's weekly tradition of celebrating Chipotle Monday showcases his fun and vibrant personality.
Max Finke's educational background includes a minor in Leadership and a Bachelor's degree in Marketing from the University of Minnesota, Carlson School of Management. His professional experience spans several roles, including Co-Founder & Creative Strategist at Roadmap, Director of Sales & Marketing at Coast Digital, various positions at Hawke Media focusing on sales, marketing, and growth, as well as a stint as a Business Manager at Macy's, showcasing his diverse skill set and adaptability.
In summary, Max Finke is a dynamic professional known for his expertise in e-commerce growth strategies, creative solutions, and leadership acumen, combined with a vibrant personality and diverse interests that enrich his professional journey.
Highlights
We're utilizing Motion (Creative Analytics) all day every day. My personal favorite function is the custom asset tagging.
↳ Build custom reports ↳ Find your most impactful metrics ↳ Discover the granular details that make an ad successful ↳ Align creative reporting with your ad naming conventions
10/10 would recommend
So many people have adopted the "Creative is the new targeting mindset." That's great! But it's only one piece of a successful marketing strategy.
Yes, you need to test more diverse creative. Yes, you need to find winners and iterate. Yes, you need to repeat this over and over.
But you also can't expect this to be the silver bullet to your strategy.
Other things you need to consider: ↳ Landing Page Experience ↳ Email Capture Strategy ↳ Check-out Experience ↳ Upsell Experience
These are the experiences that make or break the customer journey.
TL:DR
Optimizing your creative testing will help improve CTR. CTR isn't a revenue driving metric.
Don't have "topic of the moment" blinders on. Creative testing is one piece of your puzzle.
