Sign In

Max McShane

Head of Digital at Octopus Energy 🌱💡 📈 🚀 ❤️⚡️

Max McShane is the Global Head of Digital at Octopus Energy, a renewable energy supplier based in London, England.1 He has been with the company for about 6 years, joining around 2019.3 McShane plays a crucial role in Octopus Energy's customer-centric approach and digital strategy.

Key aspects of Max McShane's profile and work at Octopus Energy include:

  1. Customer Experience Focus: McShane is dedicated to creating "outrageously good customer experiences" at Octopus Energy.2 He emphasizes two-way communication with customers and abolishing 'no-reply' emails to make customers feel valued.2

  2. Digital Strategy: Under McShane's leadership, Octopus Energy utilizes various Google Ads products and platforms, including successful YouTube for Action campaigns that increased brand consideration and conversions.4

  3. Data-Driven Approach: McShane advocates for rapid iterations and breaking down large projects into smaller experiments to learn what works before scaling up.3

  4. Team Empowerment: He supports a unique team structure where customers are assigned to specific teams, enabling more personalized and efficient problem-solving.2

  5. Sustainability Focus: McShane is committed to Octopus Energy's goal of fast-tracking the globe to a zero-carbon future and fighting fuel poverty in the UK.2

Prior to Octopus Energy, McShane's experience includes roles in creative, data-driven marketing, and positions at companies such as Welford Media and Santoro Ltd.1 He holds certifications in Google Analytics, Google Adwords, and various marketing specializations.1

Highlights

Sep 11 · ads.google.com
Google Ads Strategy helped Octopus Energy sign up over 2 million ...
Mar 15 · cxpartners.co.uk
Staying competitive in challenging times | CXPartners
Mar 15 · cxpartners.co.uk
How Octopus Energy excel in customer centricity | CXPartners
How Octopus Energy excel in customer centricity | CXPartners
Apr 27 · econsultancy.com
Octopus Energy's Head of Digital on creating 'outrageously good ...
Octopus Energy's Head of Digital on creating 'outrageously good ...

Related Questions

What are some of the key projects Max McShane has led at Octopus Energy?
How does Octopus Energy's approach to customer communication differ from other energy suppliers?
What is the Kraken platform that Max McShane mentioned?
How has Max McShane's background in graphic design influenced his work at Octopus Energy?
What are some of the challenges Max McShane has faced in his role at Octopus Energy?
Max McShane
Max McShane, photo 1
Max McShane, photo 2
Add to my network

Location

London, England, United Kingdom