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Maxwell Zotz

Head of Music (Brand Partnerships) | Former Artist Manager, Festival + Tour Producer & Music Tech Founder

Professional Background

Maxwell Zotz, affectionately known in the industry as "Zotz," boasts over a decade of extensive experience at the crossroads of music, technology, and fan engagement. His career is marked by a multitude of successful ventures, including the founding and launching of his own startup, which laid the groundwork for his entrepreneurial journey. With a keen eye for talent and opportunity, Maxwell has produced national tours and even orchestrated a music festival, showcasing his skills in bringing artists and audiences together in memorable ways.

Zotz's unique perspective is further enhanced by his extensive experience in artist management and brand partnerships. He has honed his abilities to navigate the complexities of the music industry, successfully building relationships with some of the most prestigious brands in the world. This expertise allows him to forge fruitful collaborations that benefit both artists and brands alike, creating a win-win situation that further enriches the music landscape.

Education and Achievements

Maxwell Zotz attended Brandeis University, where he pursued a Bachelor of Arts in International and Global Studies, with a focus on Business. This strong educational foundation has equipped him with the analytical and strategic skills essential for navigating the dynamic music industry. Additionally, his early education spanned esteemed institutions, including Gould Academy and Boston College High School, paired with formative experiences at Inly School, a Montessori institution in Scituate, MA, providing him with a well-rounded upbringing that has contributed to his innovative thinking.

Throughout his career, Zotz has held several significant positions that reflect his expertise and commitment to advancing the music industry. Notably, he served as the Head of Music at Music Audience Exchange (MAX), where he leveraged his strategic insight to enhance artist and fan engagement. Beyond that, his role as an Advisory Board Member at Fanpage.com put him in a position to influence the intersection of technology and music, further showcasing his versatility.

Zotz's remarkable accomplishments extend to his time as Director of Artist Relations at Music Audience Exchange, where he built vital connections between artists and audiences. Following his entrepreneurial exit, he took the initiative to embark on a "walkabout" in the music industry, further deepening his knowledge and establishing even more connections in this ever-evolving field.

As the Co-Founder and President of Verge Campus Media, he played an instrumental role in producing tours and nurturing the next generation of artists. His prior experience as a Manager and Tour Manager at 5 & A Dime, coupled with his role in collegiate marketing for CRUNK!!! Energy Drink, demonstrates his diverse skill set and penchant for creativity in promotional strategies.

Achievements

Maxwell Zotz's achievements in the music industry are only rivaled by his commitment to fostering an inclusive and engaging fan experience. From managing nationally touring artists to producing national tours, his career is a testament to his hard work and dedication. His strategic foresight and ability to identify unique opportunities have made him a respected figure in the industry.

By establishing crucial brand partnerships, Zotz has not only elevated the artists he represents but created larger platforms through which music can be shared and experienced. His work continues to inspire and innovate within the realms of music and technology, enabling fans to engage with music in previously unimagined ways. As he looks toward the future, Maxwell Zotz remains committed to pushing the boundaries of what is possible within the music industry, ever on the lookout for emerging trends and opportunities.

Highlights

Aug 8 · linkedin

In a matter of eight short weeks, from concept and artist confirmation to standing up a provocative and engaging ad that truly speaks to consumers, I am super proud of this UScellular commercial that we at MAX.Live recently helped launch!

Huge shout out to Rebecca Kruse, Shelly Pluta, and Verchele Wiggins Roberts for trusting us to procure the talent and song licensing for this uniquely special equity spot!

Truly appreciate the partnership with CRUSH MUSIC via Kevin P. Miller, Esq. & WME | William Morris Endeavor via Michael Jasper & Dvora Englefield for inspiring the amazingly talented #AlanisMorissette to collaborate on the creative and absolutely crush it in the final spot!

And hats off to my friends at The Martin Agency, specifically Corinne Barrow, Arielle Blais, Geordan Vakos & Elliot Nordstrom, for the fantastic delivery from beginning to end! ( as well as the super talented Director Dan Opsal!)

It truly takes a village, and the work definitely speaks for itself!

cc: Angie M., Shari Samuels & Steven Fullbright

Feb 2 · linkedin

There’s a trend going around social media where you share a photo of yourself when you were 21.

This photo with pop artist Mike Posner immediately came to mind, as it was the first concert I produced (while a member of Student Events at Brandeis University). It was a co-headline bill that also featured my favorite rapper at the time Big Sean.

With the school’s support I was also able to combine my then internship responsibilities at Lil Jon’s Crunk!!! Energy Drink and add the product as an official sponsor of the event.

And though it’s funny to see yourself from over a decade ago (and 50lbs lighter) and nostalgic to reflect on how far I’ve come, what wasn’t pictured here was my first interaction with an artist manager at the time, Daniel Weisman (eventually of Roc Nation ) who was representing both artists.

Seeing someone, a little older than myself, who attended similar high schools (Milton Academy) and college (Emory) made me believe I could truly pursue my passion of making it in the music industry and it wasn’t just a pipe dream.

Dan has remained a mentor and a friend and I have since gone onto produce countless concerts, arena tours, and festivals and even managed a national musician or two prior to moving onto pairing artists with brands.

And though it’s crazy how far I’ve come, it’s crazier that the little bit of perspective, experience and hope that day, helped fuel a decade pursuit of “making it in music”.

Related Questions

How did Maxwell Zotz cultivate his passion for music and technology over the course of his career?
What unique perspectives does Maxwell Zotz bring to brand partnerships in the music industry?
How has Maxwell Zotz's education at Brandeis University influenced his approach to business in music?
In what ways did Maxwell Zotz's roles at Music Audience Exchange shape his understanding of artist relations?
What are some of the most memorable experiences Maxwell Zotz has had while producing national tours or managing artists?
How has Maxwell Zotz's 'walkabout' after his exit shaped his future endeavors in the music scene?
What initiatives has Maxwell Zotz pursued to enhance fan experiences in the music industry?
How does Maxwell Zotz identify and nurture emerging talent within the competitive landscape of music?
Maxwell Zotz
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Location

Dallas, Texas, United States