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Meagan French

Global ABM Leader | GTM Strategy | B2B SaaS

Meagan French is a marketing leader with extensive experience in B2B SaaS businesses. Here are some key details about her professional background:

Current Role

Meagan currently works at Intapp as the Director of Demand Marketing.1

Professional Experience

Leadership Positions::

  • Managing Director at Winning by Design (March 2023 - Present)1
  • Architect at Winning by Design (February 2020 - Present)1
  • Partner at Iris Advisors (January 2019 - October 2020)1
  • Founder and Chief Strategist at Lotus Growth (June 2012 - February 2020)1

Other Notable Roles::

  • Interim Director of Marketing and Demand Generation at Redbooth, Inc. (July 2015 - November 2015)1
  • Ecommerce and Marketing Analyst at GO SMiLE (July 2010 - July 2012)1
  • Ecommerce and Marketing Manager at FitnessSuperstore.com (May 2009 - July 2010)1

Expertise

Meagan specializes in:

  • Account-based marketing (ABM)
  • B2B lead generation
  • Revenue growth strategies
  • Targeted outreach2

Education

Meagan graduated with honors from the University of California, Santa Cruz.1

Location

She is based in Portland, Oregon, United States.1

Meagan French has over 17 years of experience in B2B SaaS businesses, with a strong focus on marketing strategy, demand generation, and revenue growth. Her diverse background includes roles in consulting, interim management, and founding her own advisory firm.

Highlights

Aug 27 · linkedin

Hi Marketing hivemind- I am hiring a Senior ABM Manager for our Financial Services vertical, open to anyone in the US. Intapp is a fantastic, growing company with THE BEST people. ABM and Enterprise selling is the strategic priority that has the attention and resources of our C-suite. You'll build and influence the ABM practice as we create it from the ground up!

Jul 23 · linkedin

I'm excited to announce that I've joined Intapp to build and lead the ABM function! Intapp (NASDAQ: INTA) is the industry-leading technology firm for the Financial Services, Legal, and Accounting/Consulting industries. Our next phase of growth will be driven with two defined and resourced GTM motions.   I had the privilege of shaping this transformation with Intapp as our client at Winning by Design, along with our champions Don Coleman, Jennifer Richard and team 🐶 Jacco van der Kooij, Michael Berman, Derek Sather, Walter Velazquez Taboada, Jim Hopkins, and David Ellin. A linchpin in the strategy is deploying a team of high-performing account-based marketers to better serve Intapp's robust enterprise client base and market. When the opportunity came up to implement years of GTM and ABM theory and practice by bringing these motions to life and leading the team, I took it!   I'm building the function under the leadership of Brian Rooney and Scott Fitzgerald. I'm already impressed with my stellar team of account-based marketers Kerry-Ann K. Michelle Ben-Aroch Natashia Gavarrete. We're creating meaningful engagements for our clients and prospects across their transformation journey!

Related Questions

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Meagan French
Meagan French, photo 1
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Location

Portland, Oregon, United States