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Meagan French

Global ABM Leader | GTM Strategy | B2B SaaS

Meagan French is the Director of Demand Marketing at Intapp, a technology company specializing in solutions for professional services firms. With over 17 years of experience in B2B SaaS marketing, she has a strong background in go-to-market strategies and demand generation.

Professional Background

Before joining Intapp, French held several significant roles:

  • Managing Director at Winning by Design since March 2023.
  • Architect at Winning by Design since February 2020.
  • Partner at Iris Advisors from January 2019 to October 2020, focusing on growth strategies for B2B companies.
  • Founder and Chief Strategist of Lotus Growth from June 2012 to February 2020, where she specialized in account-based marketing and demand generation for B2B tech firms.
  • Interim Director of Marketing and Demand Generation at Redbooth, Inc. for a brief period in 2015.

French's experience also includes roles in ecommerce and marketing analysis, where she significantly improved sales and marketing performance through data-driven strategies.

Education and Certifications

She graduated with honors from the University of California, Santa Cruz. Additionally, she holds several certifications, including:

  • Marketo Certified Expert
  • Google Partner
  • Advanced ABM Certification from Demandbase
  • Certified Architect from Winning by Design

Her expertise lies in creating effective marketing strategies that drive demand and revenue growth for technology companies.1

Related Questions

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Meagan French
Meagan French, photo 1
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Location

Portland, Oregon, United States