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Meagan French
Global ABM Leader | GTM Strategy | B2B SaaS
Meagan French is the Director of Demand Marketing at Intapp, a technology company specializing in solutions for professional services firms. With over 17 years of experience in B2B SaaS marketing, she has a strong background in go-to-market strategies and demand generation.
Professional Background
Before joining Intapp, French held several significant roles:
- Managing Director at Winning by Design since March 2023.
- Architect at Winning by Design since February 2020.
- Partner at Iris Advisors from January 2019 to October 2020, focusing on growth strategies for B2B companies.
- Founder and Chief Strategist of Lotus Growth from June 2012 to February 2020, where she specialized in account-based marketing and demand generation for B2B tech firms.
- Interim Director of Marketing and Demand Generation at Redbooth, Inc. for a brief period in 2015.
French's experience also includes roles in ecommerce and marketing analysis, where she significantly improved sales and marketing performance through data-driven strategies.
Education and Certifications
She graduated with honors from the University of California, Santa Cruz. Additionally, she holds several certifications, including:
- Marketo Certified Expert
- Google Partner
- Advanced ABM Certification from Demandbase
- Certified Architect from Winning by Design
Her expertise lies in creating effective marketing strategies that drive demand and revenue growth for technology companies.1
Highlights
Hi Marketing hivemind- I am hiring a Senior ABM Manager for our Financial Services vertical, open to anyone in the US. Intapp is a fantastic, growing company with THE BEST people. ABM and Enterprise selling is the strategic priority that has the attention and resources of our C-suite. You'll build and influence the ABM practice as we create it from the ground up!
I'm excited to announce that I've joined Intapp to build and lead the ABM function! Intapp (NASDAQ: INTA) is the industry-leading technology firm for the Financial Services, Legal, and Accounting/Consulting industries. Our next phase of growth will be driven with two defined and resourced GTM motions. I had the privilege of shaping this transformation with Intapp as our client at Winning by Design, along with our champions Don Coleman, Jennifer Richard and team 🐶 Jacco van der Kooij, Michael Berman, Derek Sather, Walter Velazquez Taboada, Jim Hopkins, and David Ellin. A linchpin in the strategy is deploying a team of high-performing account-based marketers to better serve Intapp's robust enterprise client base and market. When the opportunity came up to implement years of GTM and ABM theory and practice by bringing these motions to life and leading the team, I took it! I'm building the function under the leadership of Brian Rooney and Scott Fitzgerald. I'm already impressed with my stellar team of account-based marketers Kerry-Ann K. Michelle Ben-Aroch Natashia Gavarrete. We're creating meaningful engagements for our clients and prospects across their transformation journey!
