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Megan Jackson

Founder, Sparketing

Megan Jackson is a seasoned market research professional with a rich background spanning over 20 years in the industry. She is well-known for her expertise in designing and executing insightful research projects that consistently exceed client expectations.

Megan kick-started her career at C&R Research in Chicago, where she ascended from an intern to a prominent role within just five years. She later transitioned to Hall & Partners, where she not only expanded a team from 1 to 10 members but also effectively managed a revenue stream exceeding $4 million.

Her vast experience covers a wide array of industries and client profiles, boasting an impressive portfolio of nearly 100 diverse clients. Megan has particularly excelled in nurturing long-term relationships with clients seeking her guidance across the entire brand planning spectrum, contributing to revenues surpassing $1 million.

Megan's versatile skill set encompasses various research methodologies and complexities, ranging from individual concept tests to comprehensive research programs aligned with clients' annual business objectives. Noteworthy is her commitment to integrating insights through a blend of qualitative and quantitative approaches, data analytics, and a holistic understanding of multi-channel insights, aiming to provide cohesive and impactful solutions to her clientele.

In pursuit of her educational endeavors, Megan pursued a Bachelor of Science in Finance from West Virginia University. She has held key roles in prestigious organizations such as Founder at Sparketing, Research Director at Hall & Partners, and Senior Research Analyst at C&R Research, underscoring her leadership and expertise in the field of market research.

Megan Jackson
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Location

Chicago, Illinois, United States