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Megan Pagliuca
Chief Activation Officer at Omnicom Media Group
Megan Pagliuca is the Chief Activation Officer for Omnicom Media Group in North America.12 She is responsible for leading the vision, practice, product evolution, and internal and external platform adoption across all media channels.1
Pagliuca has a long history in the advertising technology industry:
- She began her career at Right Media, the first advertising exchange, where she led the Demand Side Platform business.13
- She then built Merkle's digital media practice, connecting programmatic media to customer data.13
- In 2015, she joined Omnicom as the CEO of Accuen, OMG's programmatic division.13
- She later served as Chief Data & Media Officer of Hearts & Science, where she led the application of programmatic thinking to mass media channels.1
In her current role, Pagliuca is focused on:
- Formalizing activation as a clearly defined role and skill set at the group and agency level.4
- Leading an activation analytics team to address challenges in media buying, such as creating a common currency for digital and linear media.4
- Developing strategies for using clean rooms and e-commerce data to connect media buying to inventory availability.4
- Improving supply chain transparency and efficiency in digital advertising.5
Pagliuca holds a Master's of E-Commerce from Bond University in Queensland, Australia, and a BA in Business Administration and Information Systems from the University of San Diego.3 She recently moved from New York City to the Miami metro area.1
Highlights
May 18 · beet.tv
Omnicom's Pagliuca: We've Made Major Progress on Cleaning up ...
Apr 27 · beet.tv
Women Leaders Are Transforming Workplace Culture: Omnicom's ...
Jan 1 · cience.com
Megan Pagliuca Phone Number & Email - Omnicom Media Group
Jul 9 · Digiday
Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward - Digiday
Mar 23 · campaignlive.com
Why Omnicom Media Group is separating 'activation' from 'investment'
Mar 23 · Campaign US
Why Omnicom Media Group is separating 'activation' from 'investment' - Campaign US
Aug 18 · newyork2024.advertisingweek.com
Megan Pagliuca - Schedule: Speaker / Advertising Week NY 2024
Apr 9 · admonsters.com
Hearts & Science's Pagliuca: Programmatic Transforms With Data ...
Jan 1 · transformation.aaaa.org
Megan Pagliuca — 4A's Transformation 2017

