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Meghan Curran
Chief Marketing & Experience Officer at Shedd Aquarium
Professional Background
Meghan Curran is a seasoned marketing professional with a wealth of experience in the field, particularly within the non-profit and museum sector. Currently, she serves as the Chief Marketing & Experience Officer at the prestigious Shedd Aquarium, where she plays a pivotal role in shaping the aquarium's brand identity and guest engagement strategies. Under her leadership, Shedd Aquarium has not only enhanced its marketing initiatives but has also elevated the overall visitor experience, making it a must-visit destination in Chicago.
Before her current role, Meghan held several key positions at Shedd Aquarium, including Senior Vice President of Marketing, Sales & Guest Relations. In these roles, she was instrumental in developing strategies that significantly increased guest attendance and engagement. Meghan's extensive journey at Shedd began as the Director of Marketing, where her innovative approach to marketing led to major campaigns that boosted the aquarium's visibility.
Beyond her impressive tenure at Shedd Aquarium, Meghan has made significant contributions to the broader museum community. She served as the President of the Marketing and Public Relations International Committee (MPR) at the International Council of Museums (ICOM), where she provided leadership and guidance on best practices in museum marketing worldwide. Furthermore, she has held a position on the Board of the PR and Marketing Professional Network at the American Alliance of Museums, showcasing her commitment to advancing the marketing and public relations profession in the museum sector.
Education and Achievements
Meghan's academic foundation is grounded in a Bachelor of Science in Communications, with a focus on Advertising, from the University of Illinois at Urbana-Champaign. This educational background equipped her with the essential skills in communication and marketing that have been integral to her career success.
Throughout her career, Meghan has been recognized for her strategic vision and innovative marketing approaches. Her work has not only driven growth for the organizations she's served but has also contributed to the overall advancement of marketing practices within the cultural sector. Meghan's leadership and expertise have made her a sought-after speaker and thought leader at various industry events, where she shares her insights on marketing and audience engagement strategies.
Achievements
- Chief Marketing & Experience Officer: Currently leading marketing and guest experience initiatives at Shedd Aquarium, redefining how they connect with the public and enhance visitor experiences.
- Senior Vice President of Marketing, Sales & Guest Relations: Oversaw strategic marketing initiatives that significantly increased engagement and visitor attendance at Shedd Aquarium.
- Leadership Roles at ICOM: As President of the Marketing and Public Relations Committee, Meghan contributed to the development of global marketing practices for museums, influencing how cultural institutions promote themselves worldwide.
- Board Member at American Alliance of Museums: Played a key role in shaping marketing and public relations strategies for museum professionals.
- Career Progression at Shedd Aquarium: Demonstrated versatility and commitment through various roles from Director of Marketing to Vice President, showcasing her ability to adapt and excel in the fast-paced world of marketing.
- Innovative Campaigns: Known for initiating successful marketing campaigns that effectively resonate with diverse audience segments, enhancing the aquarium's visibility and outreach.
Meghan Curran's impressive journey exemplifies how strategic marketing and experiential design can be harnessed to enrich cultural institutions and engage communities effectively.
