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Melanie Pipino

Research Associate at INSEAD Blue Ocean Strategy Institute

Mélanie Pipino is an Institute Fellow at the INSEAD Blue Ocean Strategy Institute (IBOSI).14 She has authored several case studies and articles related to Blue Ocean Strategy, including:

  1. "Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World," a case study written under the supervision of W. Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD.25

  2. "How a Good Strategy Can Fail: Leadership Lessons from Napoleon's Rise and Fall," published on May 27, 2024.1

  3. "Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption," published on November 30, 2023.1

Pipino's work focuses on applying Blue Ocean Strategy concepts to various industries and companies, contributing to the institute's goal of extending research on Blue Ocean Strategy and disseminating it to academics and practitioners worldwide.3

Highlights

Dec 4 · insead.edu
Blue Ocean Strategy Course - Create New Market - INSEAD
Nov 28 · insead.edu
Team - INSEAD Blue Ocean Strategy Institute
Team - INSEAD Blue Ocean Strategy Institute
Chan Kim & Renee Mauborgne: Authors of Blue Ocean Strategy ...
Oct 21 · insead.edu
INSEAD Blue Ocean Strategy Institute
Melanie Pipino - INSEAD Publishing
Melanie Pipino - INSEAD Publishing
Nov 1 · youtube.com
The Blue Ocean Strategy - Renée Mauborgne - YouTube
The Blue Ocean Strategy - Renée Mauborgne - YouTube

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Melanie Pipino
Melanie Pipino, photo 1
Melanie Pipino, photo 2
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Location

Greater Paris Metropolitan Region