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Melanie van der Storm

I empower Teams and Professionals to find Direction and Growth ★ Career and Business Innovator ★ Freelance Innovation and Marketing Manager for SAAS companies

Melanie van der Storm is a passionate individual known for creating new concepts, ideas, and projects. With a background in Marketing Management and International Marketing, she excels in helping individuals and companies navigate pivots and innovations in various aspects of their business and career.

In her role as a Freelance Marketing Manager, Melanie assists companies in nailing their market positioning through strategic growth marketing plans. She specializes in attracting new paying customers, from early validation to scaling growth for businesses.

Aside from her marketing expertise, Melanie is also a Program Manager and Facilitator of educational programs focused on innovation, lean startup, growth hacking, creativity, talent management, and career direction. She is skilled in designing, validating, and optimizing learning experiences from the ground up.

Melanie is the Creator of discovery challenges that aid professionals and freelancers in reinventing their careers when overwhelmed by options. She assists individuals in gaining clarity on their ideal job or business proposition, catering to those with multiple interests and passions.

Known for her innovative working methods, Melanie combines design thinking, scrum, and productivity hacks to deliver quick results, avoiding lengthy meetings in favor of action-oriented approaches. She crafts engaging and energetic experiences using creative formats as a facilitator.

With a strong educational background from Inholland University of Applied Sciences and Universidad San Pablo-CEU, Melanie has honed her expertise in marketing, innovation, and education. She has held various roles in different organizations, including Digital Global, Apostle, Idea Shapers, and Google Digitale Werkplaats, among others.

Melanie van der Storm's favorite topics span Passion Hunting, Talent Management, Lean Startup, Creativity, Productivity hacks, and Experience Design. She is focused on turning ideas into actionable projects, offering her expertise to those seeking to innovate their careers and companies.

Melanie van der Storm
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Location

Amsterdam, North Holland, Netherlands