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Melany Libraro
Group Chief Digital Officer at Ariston Group
Melany Libraro is a highly accomplished professional with an extensive career spanning over two decades in the fields of digital transformation, marketing strategy, and customer experience management. Her diverse background in both leading international corporations and establishing transformative marketing initiatives has positioned her as a thought leader in digital innovation and customer engagement. Currently, Melany serves as the Chief Digital Officer at Ariston Thermo Group, where she is instrumental in spearheading digital initiatives that enhance customer experiences and drive business growth. Her role emphasizes the importance of leveraging digital technologies to create a seamless and efficient service for customers worldwide.
Before joining Ariston Thermo Group, Melany made significant contributions to Poste Italiane as the Responsabile Customer Experience Transformation, where she led projects aimed at optimizing customer interactions across various platforms. Her innovative approaches in this role were crucial for enhancing user satisfaction and operational efficiency, aligning with modern customer expectations.
Melany's career also includes an outstanding tenure as the CEO of Subito, part of the Schibsted Media Group. Under her leadership, Subito experienced a period of substantial growth and innovation, firmly establishing its position as a key player in the online classifieds market in Italy. Her executive role required a visionary mindset to navigate the rapidly changing digital landscape, proving her capability to lead teams toward achieving strategic business objectives.
Prior to her roles in these organizations, Melany held several influential positions at Vodafone Italy, where she was the Head of Mobile Data Service & VAS and Head of Branded Content & Apps. These roles underscored her expertise in mobile marketing strategies and product development, enabling Vodafone to enhance its offerings and customer interface. She also served as the Head of Mobile Access within Vodafone, focusing on improving service delivery and user engagement.
Before her influential periods at Vodafone, Melany enriched her experience at Skype, where she functioned as the Head of Product Marketing and Campaigns. Her strategies at Skype helped establish a robust user acquisition model, significantly enhancing the platform's global outreach. As Head of International Marketing and Regional Business Development at Skype, she played a pivotal role in cultivating partnerships that contributed to Skype's widespread popularity. Her journey within the tech sector also includes noteworthy stints at Orange and Google Inc, where her roles encompassed international marketing and product management, further solidifying her reputation as a formidable presence in digital marketing and business development.
Melany's academic foundation is as distinguished as her professional journey. She completed her Bachelor of Arts with Honors at IULM, a prestigious institution known for its emphasis on communication sciences. She further honed her skills by earning an MBA from Santa Clara University, which equipped her with advanced knowledge in strategic management and organizational leadership. Her early education at Liceo Severi set the stage for her remarkable academic and professional journey, instilling a strong work ethic and a passion for lifelong learning.
Throughout her career, Melany Libraro has demonstrated a relentless pursuit of excellence and a profound commitment to driving innovation through technology. Her leadership style is marked by an emphasis on collaboration, cultivating talent, and leading by example, making her a respected figure among her peers and in the industry at large.
