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Melissa Craig

Digital Banking I eCommerce I Customer-led Growth Accelerator I Ex-SVP Lazada Group

Melissa Craig is the Head of Digital and Innovation for Wealth and Personal Banking at HSBC Singapore. She was appointed to this role on May 1, 2021, as part of HSBC's strategic initiative to strengthen its leadership in Singapore and drive its Asia Wealth ambition.12

Craig brings over 18 years of global digital banking and eCommerce experience to her position at HSBC. Prior to joining HSBC, she held leadership roles at Zuji and Lazada in Singapore, where she was responsible for various aspects of digital business, including country general management, digital strategy, product development, digital marketing, and commercialization.12

In her current role, Craig leads the expanded Digital & Innovation team at HSBC Singapore. Her responsibilities include:

  1. Enhancing the bank's digital platforms
  2. Creating new business opportunities
  3. Reaching new customers through strategic partnerships
  4. Overseeing Partnership Development and Innovation

Craig's appointment is part of HSBC's larger strategy to invest over USD 3.5 billion in five years to become the leading wealth bank in the Asia-Pacific region, with a focus on Hong Kong, mainland China, and Singapore.12

Before taking on her current position at HSBC Singapore, Craig served as the Group Head of Digital Messaging Experiences & Sales, International at HSBC.2 Her return to Singapore for this role also highlights HSBC's focus on developing local talent and leveraging its global network for key positions.12

Highlights

Apr 23 · hubbis.com
HSBC announces two senior appointments in Singapore - Hubbis
HSBC announces two senior appointments in Singapore - Hubbis
Apr 21 · about.hsbc.com.sg
HSBC makes senior hires to drive its Asia Wealth ambition
HSBC makes senior hires to drive its Asia Wealth ambition
Apr 21 · theasianbanker.com
HSBC continues to drive its Asia Wealth ambition with new senior ...
Dec 6 · honored.org
Melissa Craig - The Honor Roll

Related Questions

What are Melissa Craig's main responsibilities as Head of Digital and Innovation?
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How does Melissa Craig's background in digital banking contribute to HSBC's Asia Wealth ambitions?
What are some of the key challenges Melissa Craig faces in her new role at HSBC?
Melissa Craig
Melissa Craig, photo 1
Melissa Craig, photo 2
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Location

Singapore