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Melissa Cullens
Insights, Strategy and Design for Meaningful Experiences
Melissa Cullens is a seasoned design leader and entrepreneur with over 19 years of experience in the field of experience design and product strategy.12 She is the founder and CEO of Charette, a design and strategy studio that helps leaders achieve sustainable growth by creating products that connect with customers through resonant messages.1
Professional Background
Melissa's career spans various high-profile roles and projects:
CEO and Founder of Charette:: She established this design and strategy studio to help businesses create impactful products and experiences.12
Head of Design at Clearing:: In this role, her ethnographic research on chronic pain was published in the Dove Press Journal of Medicine.1
Chief Experience Officer at Ellevest:: As a founding member, she helped scale the company to $1 billion in assets under management (AUM) while winning awards for brand, user experience, and product from FastCompany and InterBrand.12
Earlier Work::
- Led the design and product reinvention of Vogue.com
- Shaped the digital experience of SiriusXM
- Contributed to early iterations of AmericanExpress.com12
Achievements and Recognition
Melissa's work has garnered significant recognition in the industry:
- Featured on the cover of Money Magazine
- Named an Industry Innovator by AdWeek1
- Received awards for UX and website design
- Profiled as an innovator
- Ellevest was recognized as a "Brand to Watch" under her leadership2
Skills and Expertise
Melissa is known for her expertise in:
Her approach involves connecting behavior, emotion, and mindset with innovative experiences to help companies grow and reach product-market fit.2
Highlights
You can actually reclaim your joy — it just might mean giving up some of what you think is keeping you safe.
https://buff.ly/3M1hSYA
What if you do it because it's fun? What if you stopped when it's not? What if we stopped acting like being successful meant making everyone happy but yourself?
Lessons from the DCC on taking pleasure in your work without falling into the trap of people pleasing.
https://buff.ly/4dBjxjI
#selfcare #worklifebalance #joy
