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Melissa Moore
Accelerating the Success of Startups at Stripe - Investing at The Community Fund
Melissa Moore is a seasoned entrepreneur, startup community builder, and angel investor with over 15 years of experience in the industry. She is a first-generation Filipino-American immigrant.
Currently, Melissa is involved with The Community Fund, where she focuses on investing in companies related to the future of work/living and community-driven initiatives. She also plays a key role in fostering the next generation of angel investors at ANGELS.vc and is an LP at 776.
Melissa recently joined Stripe, a prominent financial technology company, to lead their startup marketing programs in the Americas. She is actively involved in recruiting efforts for the company.
In terms of education, Melissa pursued a B.A. with a major in Business Management & Communications and a minor in Hispanic Studies at Ateneo de Manila University. Furthermore, she has studied Digital Marketing at General Assembly and obtained a Certificate in Digital Media from the University of California, Berkeley.
Throughout her career, Melissa has held various roles in reputable organizations such as Stripe where she serves as the Startup Marketing Lead. Previously, she was an Angel Squad Member at Hustle Fund, an Investment Partner at The Community Fund VC, Co-Founder at ANGELS.vc, Advisor at Block Party, Director of Network at All Raise, Founding Partner at Seneca VC, Co-founder & Co-CEO at Lean Startup Co., Executive Producer at Lean Startup Co., Founder & Exec Producer & Marketing Consultant at Event Digerati, LLC, Partnership Manager at I Will Teach You To Be Rich, and Project Manager at The Japan Times - World Eye Reports.
Highlights
We're hiring for multiple roles in the Startups Marketing team at Stripe 🔥 Below are 3 open roles and a quick (unofficial) description of each:
🦄 Americas Field Marketing, Startups and SMB — this role is for you if you love working on high-touch programs & localized experiences that accelerate pipeline with our Sales teams. https://lnkd.in/e8NhmVhN
📈 Americas Demand Generation, Mid-market and Startups — this role is for you if you’re a whiz on scaled motions that generate leads and grow pipeline. https://lnkd.in/e9hm8fPJ
🌎 Campaign Marketing, Startups — this role is for you if you have deep experience delivering global, multi-channel campaigns for the Startup audience. https://lnkd.in/e3UR3Xyv
Come join us!
cc: Kyle Cressman Sammy (Kent) Foss Beth Robertson Sarah Bovagnet Matthew Roberts Cliona Moulton Piyush Varanjani Lorenza Lanz Claudia Shehin
Events are core to a community marketer’s toolkit. Whether it’s a large-scale user conference, a Zoom webinar, or a sponsored happy hour, businesses can use online and IRL events for brand awareness, product education, and generating & progressing leads.
After hosting 100+ events that have touched 50K attendees across online and in-person, I'm sharing 3 basic principles for doing them well:
🤔 Start with your user in mind. Ask yourself:
- Who are they (e.g., age, gender, geo, income level, job titles, aspirations)?
- What do they care about? What keeps them up at night?
- How can you help solve their problems?
⚡ Thoughtfully design the program & experience. Think about:
- How much lead time do you need to plan the event well?
- How will you reach your audience and promote your event?
- Why should people attend? What are the learning outcomes?
- How will the attendees engage with one another?
🤩 Run the program and delight them. Two primary reasons why people attend events are (1) for the network, and (2) for what they can learn. BONUS: you can hit a home run if you can manage the energy in the room with a balanced mix of keynotes, breakouts, and activities.
- Curate a group of attendees with high relevance to one another and shared interests.
- Source great speakers you can find on the topics of interest. Make sure your speakers are good presenters, have credible experience, and provide speaker training if needed.
The best online event/experience I’ve attended recently was David Perell's Write of Passage, a 6-week online writing course. It’s the catalyst for my new publishing streak on Substack and LinkedIn (Thanks David & team!). The course was held for 90 minutes via Zoom, 2x/week over 6 weeks.
Here’s what they did right:
👫 Audience (Network) – They brought together 400 writers committed to honing their craft and had high relevance to one another, despite the geographic diversity.
📚 Content (What we learned) – Their content on writing was hands down one of the best I’ve consumed. And as a voracious reader (and an aspiring writer), I’ve read many books on the craft! Favorites include: “On Writing” by Stephen King, “On Writing Well” by Zinsser, and “The Elements of Style” by Strunk & White.
✨ Managing the energy in the room – This is where they really shined. The 90 mins was a mix of 15 min blocks of prepared keynotes, peppered with 5 mins of solo writing activities, three 10 mins breakout rooms for small group discussion, and finally, a plenary Q&A.
The 90 mins breezed by and felt more like 30 because of the perfect combination of audience, content, and activities. This is the type of feeling you want your attendees to walk away with – energized & inspired, not depleted, antsy, or bored. And let's be real, many Zoom meetings make us feel like the latter!
I hope this inspires you to build a community marketing strategy for your startup. Check out my Substack post on what to do next. Link in comments.
