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Menaka Gopinath
CMO | Brand Builder | Strategy, Growth and Operations Leader | CHIEF
Menaka Gopinath is the Chief Marketing Officer (CMO) at Project Management Institute (PMI), a role she assumed in June 2023.12 As CMO, she leads efforts to strengthen and enhance PMI's global reputation, overseeing all aspects of brand, communications, and marketing.1
Professional Background
Menaka has built a successful career as a strategic leader guiding Fortune 100 brands in engaging with consumers to build stronger customer-centric businesses.1 Throughout her career, she has worked with renowned brands such as Coca-Cola, Apple, Nike, Uber, P&G, and Meta.1 Her expertise includes:
- Leading-edge growth and marketing initiatives
- Applying advanced analytics
- Guiding growth marketing strategies
- Building integrated, cross-channel programs
Prior to joining PMI, Menaka served as President and COO of Graf Lanz, a direct-to-consumer sustainable fashion brand.1 She also led the Social Media Exchange (SMX) service line at Ipsos, one of the largest consumer insights firms globally.1
Education and Certifications
- BA in Economics and Communications from New York University
- MBA in Finance from the University of San Francisco1
- Certified Associate in Project Management (CAPM)® from Project Management Institute2
- Anat Baniel Method (TM) Neuromovement Practitioner certification2
Additional Roles and Involvement
Menaka is passionate about supporting purpose-driven initiatives in the business world.1 She:
- Serves on the Board of Mentors for Monday Night Mentorship, a career accelerator for marketers of color2
- Is a member of Chief, a private network designed to drive more women into positions of power2
- Previously served as a leader for the Women in Ipsos ERG and helped establish BRIDGE, an ERG focused on Anti-Racism, during her time at Ipsos1
Menaka Gopinath is known for her strategic thinking, collaborative leadership, and deep understanding of consumer behavior.2 Her leadership philosophy can be summarized by the phrase "Own it," which she uses as a guiding principle in her role as CMO at PMI.3
Highlights
I've been with Project Management Institute for just over a year now, and I continue to be so inspired by our community. Last year, I experienced my first Global Summit in Atlanta, and it really was the tangible manifestation of this passion all together in one place.
We are less than one month away from our 2024 Global Summit, and I couldn't be happier that it is right here in Los Angeles.
🌟 As we continue to showcase the many stories of how our community is truly driving project success to elevate our world, I'm excited to share a preview of an inspiring content track planned on Transforming Our Future Through Project Success! 🌟
During the sessions, purpose-driven leaders and project professionals from some of today’s most innovative industries will share how they are using project management to transform their industries for GOOD – and how project professionals are an integral part of driving that transformation.
Here's a sneak peek - I hope to see you there?
📽 Hollywood Session (231): In this session moderated by Afdhel Aziz (He/Him), Romola Ratnam, Head of Impact at Endeavor, and Fanshen Cox, DEIA Manager at California Film Commission will share insights on how project management helped bring the Hollywood inclusion rider to fruition.
👠 Fashion Session (259): Moderator Bobby Jones and Adam Taubenfligel, Creative Director at TRIARCHY will discuss how project management was a driving force in Triarchy’s efforts to create the world’s first plastic-free denim.
🤖 AI Session (279): Vince Lynch, CEO of IV.Ai, will share how the company uses project management to help drive ethical AI for social impact in what's sure to be a lively discussion with Kathleen Walch of Cognilytica.
Grateful to all the speakers and moderators bringing these engaging and inspiring sessions to Global Summit.
Don't miss your chance to join us 18-21 September in LA!
https://lnkd.in/gznTpmss
#PMIGlobalSummit #Leadership #FutureForward #ProjectSuccess
🎉 Today PMI celebrated Hoda Kotb's 60th birthday with a meaningful contribution! 🎉
🧠 Neuroscience research has shown that dance is more than just a way to express joy—it's a powerful brain-body workout, with research showing it can even help fight off cognitive decline and dementia. (@nasneuro)
👯 Groove With Me, Inc, a free dance school for girls in East Harlem, sees dance as something even more. The non-profit gives girls a place to learn and express creativity during the idle after-school hours when 90% of youth violence occurs. For them, dance is a way to help children learn leadership, discipline, and the self-confidence needed to confront adversity and make positive choices.
At Project Management Institute, we know how much non-profits rely on project management skills. Groove With Me uses project management skills to effectively manage resources, organize schedules, and measure impact—all to ensure that they continue to make a profound difference in the community. By effectively managing their projects and staying focused, Groove With Me is playing a meaningful role in elevating our world.
That’s why today, PMI made a $20K donation to Groove With Me. Hoda is a long-time supporter of the non-profit, so in honor of her 60th birthday, The Today Show surprised Hoda and the non-profit’s founder, Abby McCreath, with the special moment aired this morning.
Whether it's boosting your mood, building confidence, or empowering leadership, dance – AND project management – has the power to transform lives.
Happy birthday Hoda! https://lnkd.in/gv29GdSu
