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MG Gurbaxani
CEO & Co-founder at Cuvama
MG Gurbaxani is the CEO and Co-founder of Cuvama, a Customer Value Discovery platform that helps B2B SaaS companies with value-based selling.1 He became an Advisor at Loyal VC in October 2022, focusing on assisting Loyal VC portfolio companies with their monetization strategies.1
Gurbaxani has extensive experience in customer value management, pricing, and revenue optimization. He holds an MBA from INSEAD, where he focused on Decision Sciences.1 Prior to founding Cuvama in November 2017, he worked at companies such as PROS, Microsoft, and Capgemini, where he developed expertise in strategic pricing, customer intelligence, and data-driven decision-making.1
In addition to his role at Cuvama and as an advisor at Loyal VC, Gurbaxani is also:
- A Patron and Mentor at Boardwave, an organization aimed at transforming Europe into a software superpower.1
- A Business Mentor at Oxford Foundry, where he assists ventures with defining and executing value-based monetization strategies.1
Gurbaxani is known for his passion for customer value and his goal to make value selling easy for B2B SaaS companies.12 He has been described as an "accidental entrepreneur" who spotted a problem in the industry and felt compelled to solve it.2
Highlights
After last week’s announcement of Cuvama’s successful fundraise, I wanted to share my thoughts on why value selling as a category is heating up right now.
Yes, B2B Software companies get getting hammered right now.
It’s harder than ever to sell enterprise software.
And it’s even harder to retain customers on enterprise software.
We’ve all seen the Salesforce news – projecting single digit growth. They are not alone.
NRR across the top 20 public SaaS companies reduced by ~8% in Q4'23.
And from the CROs I speak to, the private markets are fighting the same battle.
There is no one silver bullet to the SaaS growth problem.
But there ARE things you can do in a market where buyers are reluctant to buy more tech.
Gone are the days where a killer feature wins the deal.
Gone are the days where usage ensures the renewal.
Buyers will now only buy or renew tech if they can see the value of it i.e. They need to see that it will solve a burning business problem and have a measurable business impact.
That means your Sales and Customer Success NEED to be able to demonstrate value.
Historically, efforts have been focused on enabling the top 10-20% of reps to sell value (who do it anyway), rather than meaningfully driving adoption across the 80%.
Recent @Genius Drive research shows that increasing a Sales team’s adoption of Value selling by 10% results in a 10% increase in New Business Revenue.
And that's why Cuvama’s mission is TO MAKE IT EASY for Sales and Customer Success reps to sell and deliver value.
I’m thrilled to announce that Cuvama has just raised $2.75 million in seed funding! 🎉
This milestone marks a significant step forward in our mission to make it easier for B2B sales and customer success teams to discover, sell and deliver value.
In today's economic environment, it’s no secret that B2B software vendors are under immense pressure to continually prove their value. Not just to win customers, but to retain them.
But value selling is not a new concept. Methodologies like #MEDDICC, #Challenger and #SPIN have been around for decades, yet recent Genius Drive research shows that over 80% of sellers still do not regularly sell on value in their deals.
That’s why we built Cuvama – to make value selling accessible for every salesperson and customer success rep by focusing on simplicity, usability and adoption.
And so far this has proved the right bet. We’re proud to be recognized as the highest performer with the highest user satisfaction in the first-ever value selling category grid by G2.
Thank you to Boost Capital Partners who led the round, and MXV Capital ventures and Angel Invest who reinvested in the Cuvama vision.
None of this would have been possible without the dedicated Cuvama team, our early customers, the amazing network of Boardwave and all our supporters who have gone over and above to get us where we are today.
With special thanks to all the families that support those of us working the startup life at Cuvama.
I truly want to say a massive heartfelt thank you.
Full details of the fundraise here: https://lnkd.in/e3Rvs7gD
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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