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MG Gurbaxani

CEO & Co-founder at Cuvama

MG Gurbaxani is the CEO and Co-founder of Cuvama, a Customer Value Discovery platform that helps B2B SaaS companies with value-based selling.1 He became an Advisor at Loyal VC in October 2022, focusing on assisting Loyal VC portfolio companies with their monetization strategies.1

Gurbaxani has extensive experience in customer value management, pricing, and revenue optimization. He holds an MBA from INSEAD, where he focused on Decision Sciences.1 Prior to founding Cuvama in November 2017, he worked at companies such as PROS, Microsoft, and Capgemini, where he developed expertise in strategic pricing, customer intelligence, and data-driven decision-making.1

In addition to his role at Cuvama and as an advisor at Loyal VC, Gurbaxani is also:

  1. A Patron and Mentor at Boardwave, an organization aimed at transforming Europe into a software superpower.1
  2. A Business Mentor at Oxford Foundry, where he assists ventures with defining and executing value-based monetization strategies.1

Gurbaxani is known for his passion for customer value and his goal to make value selling easy for B2B SaaS companies.12 He has been described as an "accidental entrepreneur" who spotted a problem in the industry and felt compelled to solve it.2

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MG Gurbaxani
MG Gurbaxani, photo 1
MG Gurbaxani, photo 2
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Location

London, England, United Kingdom