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Michael Bleau

CEO & Co-founder of EventHub • Co-founder of Feed Hero Nurses • Techstars Alumni

Michael Bleau is the Co-Founder and CEO of EventHub, a leading race expo software platform in the endurance industry.1 He founded EventHub with Jamie Nassar, inspired by their experience in producing experiential tours that participated in numerous endurance races, festivals, and other consumer events.1

Prior to founding EventHub in 20163, Bleau had a long career in manufacturing and consumer-related industries since 1986. He held executive positions for several automation and press manufacturers before forming Industry Scope, a strategic B2B and B2C sales and marketing consultancy, in 2002.2

At EventHub, Bleau leads a company that offers:

  1. A tool-suite for streamlining exhibitors and sponsors
  2. Interactive maps for expos and finish line festivals
  3. A marketplace for generating booth and sponsorship sales leads1

Under Bleau's leadership, EventHub has grown significantly. In 2023, the platform's registered buyers increased by more than 50% to over 70,000, and it processed nearly $30 million in partnership deals from more than 28,000 orders.1

Bleau is known for his expertise in event management, sponsorships, and technology in the endurance sports industry. He regularly shares insights on best practices for expo management, sponsorship strategies, and leveraging technology to enhance event experiences.1

Highlights

Feb 22 · linkedin

I had a great time yesterday on behalf of EventHub giving a two-part talk on maximizing vendor and sponsor programs at Southeast Festivals and Events! the first part covered systems, processes, and communication best practices while in the second we took a deep dive into floor plan design and sponsorship perk package optimization. A few insights coming out of it were:

  1. Most orgs have a huge opportunity to increase team operating efficiency by establishing communication expextations across their group.
  2. The best event booth maps include a legend and mark foot traffic flow.
  3. Effectively marketed sponsorship packages highlight a few core deliverables without overloading in materials on every possible perk for every tier.

Related Questions

What inspired Michael Bleau and Jamie Nassar to start EventHub?
How does EventHub's platform streamline exhibitor and sponsor management?
What are some unique features of EventHub's interactive maps?
How does EventHub help smaller endurance events compete with larger ones?
Can you share examples of successful partnerships facilitated by EventHub?
Michael Bleau
Michael Bleau, photo 1
Michael Bleau, photo 2
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Location

Los Angeles Metropolitan Area