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Michael Campi

Building an iconic better-for-you snacking platform

Michael Campi is a seasoned marketing professional with extensive experience in the consumer packaged goods (CPG) industry. He is currently the VP Marketing at Maev, a wellness company for dogs, based in Austin, Texas.1 Prior to this role, Campi served as the VP Marketing at Popchips from March 2020 to January 2023.1

During his time at Popchips, which is owned by Velocity Snack Brands (VSB), Campi played a key role in the brand's relaunch and innovation efforts. He led the complete brand overhaul of Popchips, including a reimagined visual identity and the introduction of new flavors.23 Campi emphasized the importance of consumer insights in driving the brand's strategy, stating, "We started with exploring what matters most to the consumer and worked backwards to strengthen our brand strategy".2

Campi's career history includes notable positions such as:

  • Marketing Director at Bulletproof 360 (2016-2020)
  • Various brand management roles at The Kraft Heinz Company (2010-2016)
  • Manager and Project Manager positions at Information Resources, Inc. (2005-2008)1

He holds an MBA from both SDA Bocconi and Indiana University's Kelley School of Business, as well as a Bachelor's degree from The University of Texas at Austin.1

Throughout his career, Campi has received recognition for his work, including a Nielsen Breakthrough Innovation Award in 2015 for the Lunchables Uploaded launch and being part of CircleUp25's Most Innovative Consumer Brands of 2016.1

Highlights

Jun 5 · thedieline.com
Popchips Unveils Bold New Packaging and Launches Drool-Worthy ...
Popchips Unveils Bold New Packaging and Launches Drool-Worthy ...
Apr 18 · growjo.com
Velocity Snack Brands: Revenue, Competitors, Alternatives - Growjo
Popchips Unveils New Brand Packaging, Innovations
Popchips rebrands its packaging, launches flavor-forward innovations
Popchips rebrands its packaging, launches flavor-forward innovations
Oct 27 · businesswire.com
Velocity Snack Brands Extends Popchips™ with Two New Product ...
Velocity Snack Brands Extends Popchips™ with Two New Product ...

Related Questions

What are Michael Campi's key achievements at Velocity Snack Brands?
How did Michael Campi transition from Maev to Velocity Snack Brands?
What marketing strategies has Michael Campi implemented at Velocity Snack Brands?
What was Michael Campi's role at Bulletproof 360?
How has Michael Campi's career evolved in the snack food industry?
Michael Campi
Michael Campi, photo 1
Michael Campi, photo 2
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Location

Austin, Texas, United States