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MICHAEL HEITNER

Chief Growth Officer at Advertising Research Foundation (ARF)

Michael Heitner is a seasoned professional with expertise in Advertising and Marketing Research, Luxury Branding, and Membership Organizations.

He holds an MS in Marketing and Advertising from the American University's Kogod School of Business and has also studied at the School of Visual Arts.

Mr. Heitner has held various key roles in renowned organizations, including being the former Chief Growth Officer and Executive Vice President of Member Needs and Value at the Advertising Research Foundation (ARF).

His extensive experience includes positions such as Business Director at TAG Creative, Founder of RECHARGEnyc, President of Verdura, Partner at AgencySacks, President/Owner of Heitner Weiss, Art Director at Margeotes Fertitta and Partners, and Account Executive at Griffin Bacal.

Highlights

Jul 16 · linkedin

A recent workshop hosted by #theARF covered how LLMs can be employed in presentations and reports, advertising research and meetings. Issues such as privacy and security of using AI, as well as the current limitations and challenges of the technology were also discussed. The event content is now available for all ARF members whether or not you participated. #AI #artificialintelligence

Jul 15 · linkedin

The latest issue of #theARF #JournalofAdvertisingResearch provides guidance for professionals transitioning from applied to theory-focused research, examines the relationship between advertising and a company's stock price, and more. It's available for all ARF members. #advertisingstrategy #marketingresearch #advertising

MICHAEL HEITNER
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Location

New York, New York, United States