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Michael Katz

Executive Director, Co-Founder, Consultant, Producer

Michael J. Katz is a prominent figure in the cannabis industry, with a rich background that spans over 15 years in content creation. He transitioned into the cannabis community in 2015, leveraging his extensive experience in branded content to make a significant impact in this burgeoning field. His journey began in Los Angeles, where he honed his skills in entertainment marketing, notably as the Executive Producer at Ant Farm from 2010 to 2013. During his tenure at Ant Farm, Katz produced compelling branded content for some of the world's most recognizable companies, including Apple, the NFL, and Hewlett Packard. His work contributed to numerous accolades for the agency, such as the esteemed 2013 Gold Key Art Award and the title of Agency of the Year at the Game Marketing Awards.

In 2015, Katz co-founded Evoxe Laboratories, a pioneering company that integrated Aromatherapy and Cannabis into innovative self-contained vaporizers. The success of the endeavor led to a fruitful exit in 2019. Continuing his commitment to the cannabis community, Katz co-founded The Emerald Exchange in 2016, which has received recognition for its focus on supporting small-batch sungrown cultivators in Northern California. This initiative also led him to beautiful Mendocino County, where he now serves as the Executive Director of the Mendocino Cannabis Alliance. This association represents over 130 small local cannabis businesses, advocating for their interests through education and public policy engagement.

Katz’s influence extends beyond advocacy; he played a key role as a Producer for the acclaimed documentary 'LADY BUDS', which showcases the transition of six women from the medical cannabis community to the commercial cannabis industry in California. His extensive experience and contributions to the cannabis and entertainment industries have positioned him as a respected thought leader, and he is an active member of the Producers Guild of America. Michael lives in Mendocino, California, with his devoted wife and their beloved dogs, where he continues to impact the cannabis sector positively.

Related Questions

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Michael Katz
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Location

Mendocino, California, United States