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Michael Litt
Co-Founder and CEO at Vidyard
Michael Litt is the Co-founder and CEO of Vidyard, a video intelligence platform that allows users to create, measure, and strengthen engagement with their video content.245 Vidyard provides tools for video hosting, analytics, and video messaging, designed for modern digital business.3 Millions of sales professionals and over 250,000 go-to-market teams use Vidyard.6
Litt is also the general partner of Garage Capital, a seed-stage fund that helps Super-Cluster companies expand their networks into Silicon Valley.1 He also served on the Communitech Board of Directors from 2012 to 2019, an organization that helps companies start, grow, and succeed.12
Litt co-founded Vidyard with Devon Galloway after they met at the University of Waterloo.6 Vidyard started as Redwoods Media, a video production company offering video hosting, analytics, and performance guarantees.6 Litt and Galloway identified an opportunity to improve video quality and solve problems related to video hosting, analysis, and ROI measurement.8
In February 2025, Vidyard launched Video Sales Agent, which elevated Vidyard’s AI-powered video messaging capabilities for sales teams.7 In September 2024, Vidyard announced enhancements to its AI Avatars.7
Highlights
Canada grapples with cultural tropes.
We're globally acknowledged as suffering from small thinking, bureaucratic inertia, and special interests which hinder our economic potential.
Here are some ideas: https://t.co/hNCmIL6bM0
There's alot of "outbound is dead" commentary in the zeitgeist.
At least, this is the latest rallying cry from those who conveniently profit from inbound and inbound-led-outbound-led-inbound strategies.
So I've been experimenting...
I’ve been running both AI-driven, automated outbound and hyper-personalized, handcrafted outreach. The latter brings marginally higher response rates, but it’s a very expensive time-vortex - depending on how you value your hours.
Both efforts provide results. Full stop.
That said, the missing commentary is around customer experience. Before AI, outbound was mostly driven by templated cadences - zero personalization aka, noise in an already crowded inbox.
Post AI, people are still complaining about their inboxes exploding with inbound, but as above in "the before times", companies were already warming up domains and blasting emails at terminal capacity, without personalization.
IMO, AI-enriched outreach changes the game. It’s not about sending more emails; it’s about sending the same (or lower) volume of better ones.
The added simplicity conveniently allows your executives and senior leaders in on the process, without the expensive time lift.
The future is relevant, tailored, and impactful - messages that inspire, respect the recipient's time and add value.
The time savings equip the seller to do the research and deliver better and more relevant experiences during the IRL presentation.
Don't let narratives driven by self-interest dictate the conversation. From my AI generated prospect calls, it's clear that many are recognizing that it’s not about inbound vs. outbound (or whatever combination of the two that people are talking about) it’s about doing what works, delivering real value, and respecting the customer in the process at the right volume.
