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Michael Expert
Founder @Ashling Digital ★ Chief Commercial & Marketing Officer @Invincible Entertainment ★ Consultant -- Sales & Marketing (Streaming, OTT, Video)
Professional Background
Michael Nagle is a seasoned business consultant with extensive experience in the streaming video industry, focusing on sales, marketing, and strategic acquisition. Currently serving as a consultant at Ashling Digital and DocuBay, Michael employs his vast expertise to assist companies in partnership development, sales strategies, advertising, and marketing initiatives. His specialty lies in branded media content distribution and affiliate marketing, enabling businesses to enhance their reach and maximize their revenue potential in the competitive media landscape.
Throughout his illustrious career, Michael has held various high-profile roles, including Vice President, Senior Vice President, and Executive Vice President at renowned organizations such as Bloomberg, Playboy, NatureVision TV, and SIMC.tv. His professional journey is characterized by significant contributions to the organizations he has been part of, particularly in sales strategy and marketing tactics designed to drive audience engagement and revenue growth.
Education and Achievements
Michael's academic foundation is built on a Bachelor of Applied Science (B.A.Sc.) in Business, Management, Marketing, and Related Support Services from the State University of New York Empire State College. This solid educational background provided him with a strong understanding of business principles and practices, which he has effectively applied throughout his career.
In addition to his educational credentials, Michael has achieved notable success in various roles. As the Chief Commercial Officer at Invincible, he spearheaded innovative sales and marketing strategies that propelled the company to new heights in the streaming industry. At DocuBay, where he served as the Head of Distribution & Strategic Partnerships for North America, Michael was instrumental in establishing key partnerships that expanded the platform's reach and visibility among target audiences.
As the Senior Vice President of Distribution & Marketing at NatureVision TV, Michael successfully enhanced the distribution strategy, leading to increased revenue and brand recognition within the competitive landscape of nature and outdoor programming. His tenure as Vice President of Distribution & Marketing at Playboy Enterprises, Inc. allowed him to creatively leverage brand heritage while exploring new digital pathways for content distribution.
Michael's role at Bloomberg as Vice President of Distribution & Advanced Product Development further solidified his reputation as an innovative forward-thinker in the industry. Here, he played a pivotal role in advancing Bloomberg's product offerings and distribution capabilities, demonstrating his ability to integrate cutting-edge technology with market needs.
Key Professional Contributions
- Strategic Market Development: At Ashling Digital, Michael's focus on sales and strategic partnerships has enabled numerous companies to connect with digital content distribution partners effectively.
- Content Distribution Excellence: His experience with branded media content distribution helps clients navigate complex media environments to ensure maximum engagement and revenue generation.
- Leadership in Marketing: Michael has consistently led successful marketing initiatives across various platforms, demonstrating an understanding of both traditional and digital marketing strategies that resonate with diverse audiences.
- Innovative Business Models: He has facilitated the development of innovative business models that blend creativity with strategic sales tactics, particularly in the ever-evolving landscape of streaming services.
- Mentorship and Guidance: As a consultant and founder of Ashling Digital, Michael dedicates part of his work to mentoring emerging leaders in the industry, sharing insights from his extensive experience to foster the next generation of media and marketing professionals.
Highlights
Huge props to the team at Association of National Advertisers who hosted the #influencermarketing discussion this afternoon. James Clarke from PepsiCo and Brittany Gelsomino from Discover Financial Services presented a comprehensive snapshot of their efforts using influencers to move the needle from a #marketing standpoint. And yes, they had analytics to back up their efforts.
This was a heady and yet, an accessible conversation. This is what everyone involved in the #digital and #streaming space should aspire to when it comes to tying promotion, social media and advertising into actual revenue and growth in traffic.
Credit also to my fellow attendees who made the Q&A panel on the call a good ad intelligent read!
#streamingplatforms #programmatic #advertising #socialmedia #influencers #collaboration #ashlingdigital Ashling Digital Inc. Fashion Institute of Technology
It is a BIG DAY for #usatoday on #streaming as we did our first #livebroadcast covering the White House presser on our #fastchannels for #news. It is the shape of things yet to come for us as we continue to improve our channels each day.
The team(s) here at Gannett | USA TODAY NETWORK deserve all of the credit for this achievement. Thanks to Caroline Harris who has reinforced the value of converting our channels to a live experience. Nicole Asinor and Kristen H. who have shepherded this to reality along with our live team Steve Elfers and Callie Carmichael along with Josmar Taveras who have brought more commitment, enthusiasm and excitement to the workflow. Seeing our watermark on a live broadcast is thanks to each of you. Special thanks to Louisianna coley who rallied everyone in the NY office to watch on the big screen. Thanks to the Amagi Corporation team -- especially Stephen Bach, Mary Balabanian and Francisco Lancaster Jones as well as Deepak Purushothaman, who have prepped with us for this new adventure, thank you for your sense of urgency and commitment to the uniqueness (among other things) that comes with working with a trusted news brand like USA TODAY.
Also thanks to our distributors for your continued support -- Samsung Electronics, Local Now, Amazon, Roku Inc., VIZIO, Plex, Inc., Tubi, Philo, Redbox Entertainment Inc., Sling TV, FOXTEL, PKN, Xfinity, Comcast, YouTube and Xumo.
As audiences and advertisers shift to FAST, #news will continue to be among the top genres being sought out. USA TODAY is ready for that (r)evolution.
#samsungtvplus #localnow #localnews #amazonprimevideo #freevee #amazonfire #roku #vizio #plex #Tubi #Philo #redbox #sling #flashnews #pkn #converge #comcast #xfinity #YouTube #xumo #amagi #smarttv
