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Michael Roberts

Director of Social with 10+ Years Experience in Sports and Entertainment

Michael Roberts is a digital marketer with a wealth of experience in email, automation, pipeline nurturing, and operations. He has worked with small teams throughout his career, which has helped him develop an ability to work quickly, prioritize well, and get the job done. Michael has built marketing and sales funnels, lead scoring systems, and digital experiences from the ground up, and he's facilitated alignment between marketing and sales teams. He has also created marketing attribution models and helped to simplify marketing funnels for small teams. Currently, Michael is the Head of Demand Generation at CloudApp, where he has doubled conversion rates and built a content strategy that has driven the open rates of their newsletter consistently above 45%. Michael is passionate about building better relationships with his ICP, simplifying marketing funnels, and letting the market drive marketing strategy. Outside of work, he enjoys God, family, sports, photography, fly-fishing, gardening, and banjos.

Highlights

Aug 30 · linkedin

There are two kinds of people in this world.

Those who hustle and put in the work on Labor Day.

And those who forget about Labor Day, schedule things on it, then realize need to cancel them so they can take the day off.

I am definitely one of those...

#emailmarketing

Aug 28 · linkedin

I'm looking at social scheduling tools, with LinkedIn as the focus.

What do you use?

Related Questions

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Michael Roberts
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Experience

Director of Social Media at CSI Sports (November 2023 - Present)
Social Lead at I Will Teach You To Be Rich (April 2022 - September 2022), Senior Director of Social Media at Professional Fighters League (April 2022), Director of Social Media at Professional Fighter at Bethesda Magazine (September 2010 - December 2010)

Education

Bachelor of Arts in Journalism from University of Maryland College Park (2007 - 2011)

Location

Salt Lake City Metropolitan Area