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Michael Maponga
Founder - at AfroLandTV - Actor
Michael S. Maponga is the Founder and CEO of AfroLandTV, a free streaming service dedicated to showcasing Black movies and television from around the globe. Established in December 2020, AfroLandTV aims to unite global Black communities by providing a platform that celebrates diverse stories from the African diaspora, including content from the United States, Africa, the Caribbean, Europe, and South America.12
Professional Background
Maponga has over 15 years of experience in media entrepreneurship and has also worked as an actor and executive producer. His commitment to amplifying underrepresented voices in the entertainment industry is a driving force behind AfroLandTV's mission. The platform not only offers entertainment but also seeks to enrich cultural understanding and pride among its audience.23
Education
He holds a Bachelor's degree from The University of Texas at San Antonio, which has contributed to his expertise in media and business management.2
Vision for AfroLandTV
Under Maponga's leadership, AfroLandTV is often referred to as the "African Netflix," reflecting its goal of becoming a primary destination for African and Black storytelling. The service emphasizes cultural connection, aiming to help viewers rediscover their roots and foster a sense of belonging within the global Black community.24
Highlights
We're bringing culture to Apple! AfroLandTV is now live on the Apple Vision Pro goggles! We're one of the first independent streaming services to integrate with the Vision Pro. Yet another way for audiences to enjoy Black movies & TV including Nollywood in this new era of TV. Major shoutout to our partner OTTera, Inc. for facilitating this integration. #BlackHistoryMonth
In response to Amazon Prime Video deciding to pull funding from African stories to European ones, it doesn't surprise me—it's a business move. Those markets are just simply bigger and with the current macro-economic enviroment, big media companies are tightening their budgets and laying off thousands of people. Africa doesn't weigh heavily on their priorities. But here is my stance to African/Black filmmakers, executives and investors…True power will come from owning our narrative and distribution. We cannot have one or the other… owning BOTH is non-negotiable. If we don’t champion our own stories we’ll always be beggars. We have the resources to take charge of our own destiny—look at Nollywood in Nigeria, a homegrown industry now generating millions in annual box office revenue. South Africa has a mature film industry with impressive infrastructure even used by Hollywood. Black Americans, with an annual spending power close to $2 trillion, lead viewership on major platforms like Tubi and Roku. When we collectively put our power together as part of the global Black community, we can accomplish creating our own major studios, theater chains, streaming platforms, and networks. Lets build.
