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Michael Schrage
visiting fellow at imperial college business school, innovation & entrepreneurship
Michael Schrage is a prominent researcher, author, and advisor specializing in innovation, digital transformation, and the behavioral economics of technology.2 He has been a visiting fellow at the Imperial College Business School's Department of Innovation and Entrepreneurship since September 2010.6 Schrage is also a research fellow at the MIT Sloan School of Management's Initiative on the Digital Economy, where he focuses on how models, prototypes, and metrics can be used to manage innovation risks and opportunities.12
Throughout his career, Schrage has held various influential positions:
- Research fellow at MIT's Center for Digital Business4
- Researcher at MIT since 1989, including roles as a research associate at the Media Lab and fellow at the Center for Digital Business6
- Blogger for Harvard Business School Publishing (2009-2010)6
- Member of the Future Trends Forum at Bankinter Foundation for Innovation (2008-2010)6
Schrage is known for his work on innovation methodologies, including the "5X5 framework" for rapid, cost-effective innovation experiments.5 He has authored several books on innovation and technology, including "The Innovator's Hypothesis," "Who Do You Want Your Customers to Become?," and "Recommendation Engines".15
As an advisor, Schrage has worked with major corporations such as Mars, Procter & Gamble, Google, Intel, and IBM, as well as segments of the national security community on cybersecurity issues.2 His expertise spans innovation risk management, digital transformation, and the strategic use of AI in business.3

