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Michal Habdank-Kolaczkowski

B2B/B2C/VC Storyteller | 3x Unicorns | 10x Exits | $350M+ Raised

Professional Background

Michal Habdank-Kolaczkowski is an accomplished storyteller and brand strategist with a wealth of experience collaborating with early-stage founders and high-impact startups. With a focus on developing and executing strategies that enhance customer retention, amplify sales, and accomplish go-to-market (GTM) objectives, Michal has emerged as a pivotal figure in the startup ecosystem. His expertise extends to building compelling pitch decks tailored for venture capital fundraising, having successfully assisted his clients in raising over $350 million. Among Michal's notable clients are industry innovators such as Albedo, Alloy Enterprises, BeeHero, Cape Analytics, Hippo Harvest, Jetstream, Leapfrog Power, Moovit, Omnidian, Parallel Systems, Pontera, Sense Photonics, Spire Health, Streetleaf, Upwest, Waze, and XGS Energy.

Education and Achievements

Michal's educational journey took him to Saint Mary's College of California, where he developed fundamental skills that have significantly contributed to his professional success. His career is distinguished by numerous milestones that underscore his strategic prowess. Among these highlights, Michal played a vital role in establishing Waze's brand, marketing, and communications department, which was instrumental in leading to Waze's impressive $1.1 billion acquisition by Google. Additionally, he scripted BeeHero's brand and comprehensive marketing strategy, aiding in its rapid growth to become the largest global pollinator in just 18 months.

Notably, Michal’s strategic insight was vital during Moovit’s rebranding campaign, which preceded the company's remarkable $900 million acquisition by Intel. His contributions to Spire Health have included drafting engaging B2C emails, refining SEO strategies, enhancing marketing funnels, creating a blog, and developing a strategic B2B professional program. His copy and messaging architecture influenced the usability of products such as the Spire Health Tag, which gained visibility in Apple Stores around the world. Beyond writing, Michal authored all launch copy for the San Francisco Mayor's Office of Civic Innovation's E-I-R program.

His innovative approach and impactful strategies have not gone unnoticed; he has earned recognition from Business Insider, further cementing his reputation as a thought leader in brand strategy and communication.

Achievements

  • Waze: Established the brand, marketing, and communications department, contributing to its $1.1 billion acquisition by Google.
  • BeeHero: Crafted a complete brand strategy and full-funnel marketing approach that propelled the company to become a global leader in pollination within 18 months.
  • Moovit: Collaborated seamlessly with the marketing team for a successful rebrand before Moovit was acquired for $900 million by Intel.
  • Spire Health: Developed B2C email campaigns, SEO strategies, marketing funnels, and blogs; authored user manuals and spearheaded the launch copy for the Health Tag globally.
  • Recognition: Recognized by Business Insider for contributions to the field of communications and brand strategy.

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Michal Habdank-Kolaczkowski
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Location

San Francisco Bay Area