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Michał N.

Entrepreneur, Book Author, Marketing Specialist

Michał N. is a professional based in Warsaw, Mazowieckie Voivodeship, Poland. He works as a Strategy and Marketing Consultant, specializing in explaining technology to clients in a way that is easily understandable.1

Professional Background

Michał N. describes himself as a marketer, content creator, manager, and entrepreneur.1 His expertise lies in simplifying complex technological concepts for clients, which is likely a key aspect of his role as a Strategy and Marketing Consultant.

Online Presence

His LinkedIn profile can be found under the username "michalnowakent".1 While the specific company GMP is not mentioned in the available information, it's possible that this is his current or a previous employer.

Skills and Approach

Michał N. emphasizes his ability to explain technology effectively, using the phrase "I explain technology so that clients GET IT ⚡️" in his professional profile.1 This suggests a focus on clear communication and client education in his consulting work.

Given his diverse roles as a marketer, content creator, manager, and entrepreneur, Michał N. likely brings a multifaceted approach to his strategy and marketing consultancy, drawing on various aspects of business and technology.

Highlights

Aug 26 · linkedin

I created several business and marketing strategies this year. For some, I relied solely on the knowledge in my head, while for others, I supplemented my ideas with ChatGPT. Here’s what I found:

It Speeds Things Up

  • Strategy Outline: I can generate a strategy outline in seconds. Yes, it may be weak or generic, but it gives me a starting point to work with—quickly.

Example: "Outline a marketing strategy for a new service that enables [PROFESSION NAME] to perform [PART OF THEIR WORK] more quickly and affordably."

  • Website Content: I can produce website content almost instantly. I used a prompt like this:

"Write content for a [PROFESSION] website with sections such as About, Portfolio, etc., and include the following keywords: <list of keywords>."

Again, the content I receive might be average, but it's easy to iterate on. I can either prompt AI for improvements or refine it myself.

AI Can Help Doing Price Research

I even used AI to check prices for advertising across different channels, cloud hosting, transfer services, and more. Thanks to ChatGPT's ability to provide links to sources, I could double-check the information to ensure accuracy. In some cases, it did provide inaccurate data, but most of the time, it was in the ballpark. Again, this sped up my research significantly!

AI Helps Me Be More Thorough

AI-generated strategies or content tend to be generic. AI behaves somewhat like an encyclopedia—a bland compendium of knowledge. It doesn’t focus specifically on the project I’m working on unless I prompt it to do so.

This often leads to AI providing an overview of aspects that should be considered in a given type of project, frequently reminding me of factors I might have otherwise overlooked.

Summary

In all these cases, AI requires cross-checking. More importantly, it requires human judgment and experience.

PS. This text is NOT AI-generated. It is AI-checked and corrected using prompt ‘Please check for logical structure, styling, spelling and grammar errors’. Image is not AI generated.

#aimarketing #marketingstrategy #artificialintelligence

Aug 19 · linkedin

Over the past few weeks, I’ve been diving deep into the mechanics of what makes a great businesses, and I ended up creating a cheatsheet with the essence of it.

There are a few ways to succeed with product or service:

  1. You have a superior product. USP. Niche. Being a non commodity. Uniqueness. Hard to replace. They have a „monopoly“ on feature set. Examples: Apple, Tesla, etc.
  2. You have a unique and genuine story, mission and you work according to your values. Honesty. Tribe or community. Product can be a commodity as long as its quality is good enough. They have a „monopoly“ on the narrative, in people’s minds. Ex. Patagonia, Ben & Jerry’s, etc.
  3. Distribution, partnerships that make your product the default, the first or the only choice for some clients. It’s „monopoly“ thanks to distribution. Ex. Microsoft Windows, Google Search (with Android), etc.
  4. Brute force - advertising. Commodity, mature, saturated market. Competition on price. It will cost and limit profitability to a minimum. Ex. Procter & Gamble (Tide, Gillette, etc.), McDonald’s, etc.

1 & 2 are lovebrands.

1,2,3. have some kind of a „monopoly“ built in. It’s their an unfair advantage. It’s what makes them more profitable, more defendable, and more long-lasting.

  1. is a lousy place to be. Margins and profits are thin, defendability is low and the competition happens on optimization and efficiency.

What other strategies have you seen create lasting success? Or is it all? 🤔

#businessmodel #marketingstrategy

Related Questions

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Michał N.
Michał N., photo 1
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Experience

CEO at Q-Vision Technologies LLC since April 2007
Dean at Miami International University, President at Florida Education Center, Initial career at First Union Bank

Education

MBA in Marketing/Marketing Management, General from Argosy University; Bachelor's degree in Mathematics and Computer Science from University of South Alabama

Location

Warsaw, Mazowieckie, Poland