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Michelle Keuhlen
VP Marketing Strategy and Activation at Klick
Professional Background
Michelle Keuhlen boasts over 14 years of extensive experience in healthcare advertising, where she has carved out a distinguished career in both strategic and technology-based positions. Her adrenaline-fueled passion lies in leveraging advanced technology to develop innovative solutions that address complex business challenges within the pharmaceutical sector. Michelle has a keen focus on multichannel marketing and customer engagement, continuously pushing the boundaries of what is achievable through multichannel marketing (MCM), customer relationship management (CRM), and customer lifecycle management (CLM). In the ever-evolving environment of healthcare advertising, she expertly bridges the gap between personal and non-personal promotion to create the ideal customer engagement experience.
Her rich career highlights her capacity to harness experience across various platforms, channels, and marketing strategies. She partners with pharmaceutical clients to design effective and innovative customer engagement plans, go-to-market communication strategies, and transformative marketing programs and business models. Her approachable demeanor and strategic mindset make her a thought leader within the industry, allowing her to guide organizations in adapting to the rapid changes in healthcare and technology.
Education and Achievements
Michelle's academic journey is characterized by a strong foundation in design and management, beginning with her Bachelor of Fine Arts (B.F.A.) in Graphic Design and a minor in English from Arcadia University. She further enhanced her expertise by pursuing a Master of Professional Studies (MPS) in Design Management from Pratt Institute. This combination of artistic flair and strategic thinking fuels her innovative approach to healthcare marketing and customer engagement. Her education has profoundly shaped her career, as she utilizes both her creative and analytical skills to foster impactful marketing campaigns.
Career Milestones
Throughout her career, Michelle has held several prestigious roles in leading organizations in healthcare advertising. Currently, she serves as the VP of Marketing Strategy and Activation at Klick, where her strategic vision and leadership drive the company’s mission to redefine customer engagement in healthcare. Prior to this role, she showcased her expertise as the VP Engagement Director at FCBCURE, a respected FCB Health Company. Her role involved spearheading engagements that were seamlessly integrated across multiple platforms to ensure that her clients’ marketing strategies resonated deeply with their target audiences.
Michelle also spent time at Intouch Solutions as the Strategic Planning Director, where she was instrumental in establishing strategic frameworks that optimized client outcomes through meticulous planning and execution. Her leadership roles at FCB Health, including Director of Strategic Technology and Associate Director of Strategic Technology, provided her the opportunity to hone her skills in technology integration, emphasizing the importance of bridging traditional marketing with advanced digital solutions.
Michelle’s early career includes impactful positions such as Technology Lead and Interactive Design/Developer at FCB Health, where she combined her design acumen with technical expertise to create interactive campaigns that engaged users and met business objectives. Her early work experience also includes serving as an Interactive Multimedia Design/Developer at Pinsonault Associates, focusing on harnessing digital mediums to communicate effectively, as well as her time as the Office Manager/Managing Editor of Roadside Magazine at State & Main, which further developed her editorial and organizational skills.
Core Competencies
Michelle Keuhlen's expertise encompasses a diverse skill set that is vital for success in healthcare advertising and customer engagement. Her core competencies include:
- Research: Michelle possesses strong research abilities, allowing her to gather insights that shape effective marketing strategies and resonate with audiences.
- Customer Experience Mapping: With a focus on mapping the customer journey, she ensures that every touchpoint aligns with clients' business objectives and enhances user satisfaction.
- Brand Planning: Michelle is adept at strategic brand planning, crafting comprehensive strategies that effectively position her clients within the competitive landscape of the healthcare industry.
- Multichannel Planning: Her understanding of multichannel marketing enables her to create integrated marketing strategies that amplify brand messages across platforms.
- New Business Development: She is skilled in identifying opportunities for growth, successfully building relationships with new clients, and facilitating business expansion initiatives.
- Workshop Facilitation: Michelle excels in leading workshops that encourage collaboration, foster creativity, and inspire innovative problem-solving among team members.
Her unique combination of strategic insight, technical knowledge, and creative sensibility positions her as a driving force within the healthcare marketing sector. Michelle's ongoing commitment to pushing the envelope in multichannel marketing and customer engagement solidifies her status as a thought leader and innovator in the industry.
