Suggestions
Michelle Khafif
Director + Brand Strategist at MUTA x Michelle Khafif Levy
Michelle Khafif is the Director and Head Strategist at MUTA x Michelle Khafif Levy, a commercial and communication consulting firm based in Panama. She has over a decade of experience as an independent communication consultant, working with both government and private entities, as well as startups and established corporations. Her focus is on creating brands with global appeal by integrating commercial and communication strategies tailored to each client.
Professional Background
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Current Position: Director + Head Strategist at MUTA x Michelle Khafif Levy since January 2017. In this role, she leads the development of bespoke branding solutions, leveraging dynamic teams and global talent for project execution.
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Previous Experience:
- Copywriter at BlkDog (October 2021 - January 2023): Specialized in creating SEO-optimized content and brand voice guidelines for various clients.
- Creative Director at Super Mini Diablo Rosso (August 2014 - December 2017): Launched a store showcasing local Panamanian products and initiated the #LoCoolEsLocal campaign to promote local craftsmanship.
- Jr. Strategist at Play Big, Inc. (April 2013 - December 2013): Worked with brands to adapt to evolving market demands.
Education
- Bachelor of Science in Advertising, Business Foundations from The University of Texas at Austin (2008 - 2013).
- High School Diploma from Instituto Alberto Einstein (2002 - 2007).
Skills and Certifications
Michelle holds certifications in Content Marketing and SEO Fundamentals from Semrush and has completed a Diplomado in Marketing and Culture from Universidad Tecnológica de Panamá. Her expertise encompasses strategic branding, content marketing, and communication consulting, positioning her as a leader in the marketing and advertising sector in Panama.123
Highlights
Currently watching #DavidRubenstein on #bloomberg having a conversation with #UBER CEO, Dara Khosrowshahi.
When talking about #UBEREATS David asks - “What's the most ordered food?"- to which Dara immediately answers: -“FRIED CHICKEN"-
#takeaway: No matter how big or complicated your enterprise is, to know every single detail of their operations is essential.
The phrase "we have people that handle that" is not applicable; A truly responsible CEO needs to know all the dots in order to connect them and see the big picture.
I see this in my 95 year old Grandfather, who flew from the shah of Iran to a vastly underdeveloped Panama at age 12. Today he is the CEO of one of the countries largest real estate developer. Not a detail of his developments goes out of his sight, which always leaves my cousins who work with him amazed at his intricacy and lucidity.
Greatness is in the details.
