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Michelle Overall

SVP, Entertainment Marketing & Partnerships at M Booth

Michelle Overall is a seasoned professional in the entertainment marketing and partnerships industry, currently serving as the Senior Vice President (SVP) of Entertainment Marketing & Partnerships at M Booth, an award-winning communications agency based in New York City.12

Professional Experience

Michelle joined M Booth in February 2017, where she leads the agency's Strategic Partnerships and Entertainment Marketing team.12 In this role, she is responsible for:

  • Building strategic partnerships for the agency's consumer clients
  • Focusing on entertainment, influencer, licensing, sports, and brand partnerships
  • Heading up M Booth's entertainment marketing and sponsorships group
  • Working with clients on entertainment strategy
  • Pairing brands with spokespeople
  • Securing film, TV, and music integration opportunities for clients

Career History

Prior to joining M Booth, Michelle's career included several notable positions:

  • SVP - Talent, Licensing & Casting at Grey Group (2015-2017)
  • Entertainment Marketer at starpower LLC (2010-2015)
  • Vice President of Entertainment Marketing at Manning, Selvage & Lee (2008-2010)
  • Director of Talent Negotiations at Ketchum (2000-2007)
  • Executive Assistant at William Morris Agency (1998-2000)

Education

Michelle earned a Bachelor of Arts (B.A.) degree from Georgia State University (1995-1997), with a focus on Marketing, Journalism, and Public Relations.1

Expertise

Throughout her career, Michelle has developed expertise in:

  • Entertainment marketing
  • Strategic partnerships
  • Talent negotiations
  • Brand collaborations
  • Influencer marketing
  • Licensing
  • Sports partnerships

Michelle Overall's extensive experience and leadership in entertainment marketing and partnerships make her a valuable asset to M Booth and its clients in navigating the complex landscape of brand-entertainment collaborations.

Related Questions

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What strategies does Michelle Overall use to build strategic partnerships for M Booth's clients?
How does Michelle Overall's role at M Booth differ from her previous positions?
What are Michelle Overall's key achievements in the entertainment marketing industry?
Michelle Overall
Michelle Overall, photo 1
Michelle Overall, photo 2
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Location

Millburn, New Jersey, United States